Lancaster, Pa.—ECORE Commercial Flooring (ECF) has announced the re-launch of ECOsurfaces, its successful recycled rubber flooring line for commercial applications. Created more than 20 years ago, ECOsurfaces is a beautiful, versatile and durable flooring collection that absorbs energy, vibration and noise. The innovative line now features 78 patterns, 29 of which are brand new.
“First, we introduced several new Colormill color chips,” said Lori Dowling, president of ECORE Commercial Flooring. “This allowed us the flexibility to develop many new color combinations, which includes some of the hottest trends in color and design in the industry. Most of the 29 new color patterns are very bright, which gives the line a completely new energy.” ECF leaned heavily on color consultant, Maurie O’Neill, owner of O2 Strategies, for inspiration and guidance throughout the new product development process.
In addition to new color visuals, ECF has also adopted a new approach to presenting ECOsurfaces to architects and designers. With the launch of this line, a brand new ECOsurfaces Architectural Folder is being released, which features four core product options, followed by the extensive spread of color patterns. The process of choosing a solution first and then a color pattern is completely new for ECF and something many of its customers have requested.