Green Sheep promotes real wool as “Stronger, Smarter, Safer”

Home News Green Sheep promotes real wool as “Stronger, Smarter, Safer”

Bradford, England—The Campaign for Wool will focus on a “Stronger, Smarter, Safer” theme at The International Surface Event 2015 being held Jan. 20-23 at the Mandalay Bay Convention Center in Las Vegas. The Campaign for Wool’s popular Green Sheep promotion places the core benefits of real wool at the heart of its 2015 activity and adds the impressive assets of his Royal Highness the Prince of Wales’ initiative to it, providing new and dynamic credentials to the internationally acclaimed wool promotion.

The Campaign for Wool will release a short film detailing the fire safety benefits of real wool. Also available to attendees are promotional products at Campaign for Wool’s booth #S5913, a Continuing Education Program (CEU) titled “Understanding Wool Fiber,” the new Wool iBook and OneWool Gallery.

“Wool has so many impressive assets but we believe the ‘Stronger, Smarter, Safer’ theme encapsulates them all,” said Bridgette Kelly, interior textiles director of The Campaign for Wool. “We have developed a very solid message and a strong promotional offering for the retail and design community, which costs them nothing, supports their business and helps them promote their real wool products effectively.”

Must Read

How consumers discover products on social media

(This article was originally published at HubSpot.com. It has been edited for content and style.) Marketing is all about meeting people where they are—and often,...

Dal-Tile showcased in Mohawk ESG Report 2022

Dallas, Texas—Dal-Tile and its tile brands—Daltile, Marazzi and American Olean—are part of the newly released Mohawk Industries Environmental, Social and Governance Report (ESG Report...

Spartan Surfaces acquires HiLine Inc.

Bel Air, Md.—Spartan Surfaces acquired HiLine Inc., effective September 30, 2022. Based in Minneapolis, HiLine covers Minnesota, Wisconsin, Dakotas, Iowa and Nebraska. Spartan welcomes the HiLine...

Obituary: William Norris Little Sr., Shaw Industries

William Norris Little Sr., retired president/COO of Shaw Industries, passed away on Oct. 1, 2022 at the age of 91. Norris was born June 28,...

Louisville Tile acquires Mid America Tile

Louisville, Ky.—Louisville Tile Distributors has acquired a 100% interest in Mid America Tile, a wholesale tile distributor and importer specializing in ceramic, porcelain, glass,...

Annual Product Guide 2022

As supply chain slowdowns eased, flooring manufacturers got back to the business of delivering winning products to their flooring retailers. Indeed, FCNews’ 2022 Annual...
Some text some message..
X