Green Sheep promotes real wool as “Stronger, Smarter, Safer”

Home News Green Sheep promotes real wool as “Stronger, Smarter, Safer”

Bradford, England—The Campaign for Wool will focus on a “Stronger, Smarter, Safer” theme at The International Surface Event 2015 being held Jan. 20-23 at the Mandalay Bay Convention Center in Las Vegas. The Campaign for Wool’s popular Green Sheep promotion places the core benefits of real wool at the heart of its 2015 activity and adds the impressive assets of his Royal Highness the Prince of Wales’ initiative to it, providing new and dynamic credentials to the internationally acclaimed wool promotion.

The Campaign for Wool will release a short film detailing the fire safety benefits of real wool. Also available to attendees are promotional products at Campaign for Wool’s booth #S5913, a Continuing Education Program (CEU) titled “Understanding Wool Fiber,” the new Wool iBook and OneWool Gallery.

“Wool has so many impressive assets but we believe the ‘Stronger, Smarter, Safer’ theme encapsulates them all,” said Bridgette Kelly, interior textiles director of The Campaign for Wool. “We have developed a very solid message and a strong promotional offering for the retail and design community, which costs them nothing, supports their business and helps them promote their real wool products effectively.”

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