Lancaster, Pa.—Armstrong World Industries has launched a new Advertising & Promotion Center (APC) as part of a multifaceted one-stop marketing hub created to give flooring retailers a competitive edge with tools and merchandising designed to close the sale and help drive more consumers to their front doors.
The APC gives retailers everything they need to build their own professional advertising and marketing programs—specific to their local markets—without having to hire an outside agency. The APC is a web-based tool that enables dealers to create personalized, local marketing materials, build web pages, print in-store collateral and more.
“We want to maximize the retailer’s opportunity to make money utilizing the trust in the Armstrong brand,” said Katie Raymond, independent channel marketing manager. “We do this by generating store traffic, which is the core mission of our award-winning website, by providing products that customers want to buy and displaying them in ways that can help make the sale.”