Dalton—Shaw Industries Group (Shaw) is a finalist in the Technology Association of Georgia’s (TAG) 2015 Excalibur Awards for Most Creative Solution. TAG, the state’s leading association dedicated to the promotion and economic advancement of Georgia’s technology industry, developed these awards to recognize Georgia’s most innovative tech-enabled companies and organizations.
Shaw Floors, the residential division of Shaw Industries, developed the Floorvana app to improve the flooring selection experience for consumers and to support the thousands of retailers who sell Shaw’s products.
“Our research showed that the vast majority of consumers shop for flooring with a point of inspiration, whether [it is] a color they want to match from a fabric, another flooring sample or possibly a room image on Houzz or Pinterest,” said Kathy Young, vice president, residential marketing services.
With the app, a consumer can upload a photo of the room in which the flooring would go, or a photo of a fabric in or the room or another inspirational image. Once a photo is uploaded, consumers can instantly create a color palette, and find color selections across all flooring categories to match.
Shaw was selected from among more than 60 applications submitted by companies and organizations from across Georgia. Winners will be officially recognized at the 2015 Excalibur Awards ceremony Oct. 23 at the Georgia Aquarium.