Titusville, Pa.—HomerWood Premium Hardwood has launched HomerWood University with a curriculum that focuses on teaching retailers to sell premium products in the new economy.
“The idea that consumers are only interested in the lowest price is a misconception and is all too prevalent in our industry today,” said Paul Walker, general manager, HomerWood. “Making this assumption and leading the sales process in this direction does a disservice to the consumer and arbitrarily limits their choices.”
HomerWood University is facilitated by John Neugent, HomerWood’s regional manager.