Barnwell, S.C.—KronotexUSA announced at The International Surface Event the latest of several changes that will provide distributors, retailers and consumers the best innovations and quality in laminate flooring. Effective with Surfaces 2016, KronotexUSA is changing its name to Swiss Krono to reflect the parent company’s and the products’ Swiss heritage in woodworking and precision technology.
“It has been an exciting start for 2016,” said Travis Bass, executive vice president of sales and marketing. “The name change, our new CEO, and the expansion of our plant signal the awakening of a company known as the ‘quiet giant’ of laminate flooring.”
The company is changing its name and logo in all eight countries where it operates to reflect this pooling of expertise, intensifying R&D, and forging of a common identity. According to Ines Kaindl, president of the board of directors of the Swiss Krono Group headquartered in Lucerne, Switzerland, “We want to leverage a strong, uniform brand to spotlight our tradition and history while making a greater international impact. This will enable us to help shape the market’s future.” The group’s member firms in Germany, Poland, Russia and Switzerland unveiled the new corporate design at a shared stand at Domotex 2016.
“This consistent image and our modern, visually striking new logo are giving the Group a single face with a clear profile,” said Max von Tippelskirch, CMO of the Swiss Krono Group. “We are clearly differentiating ourselves from our competitors and strengthening our presence in the global marketplace.”