WFCA receives Golden Thinker award for outstanding editorial achievement

Home Press Release WFCA receives Golden Thinker award for outstanding editorial achievement

Dalton–North American Precis Syndicate Inc. (NAPS) has awarded the World Floor Covering Association (WFCA) its 2016 Golden Thinker award for outstanding editorial achievement, the WFCA announced. The award was presented to WFCA and its public relations agency of record, Story Dept., for exceptional media coverage in connection with the Association’s 2015 flooring awareness campaign achievements.
WFCA said the Golden Thinker award is given to only one quarter of 1% of companies nationwide and this is the 10th consecutive year that NAPS has presented the award to WFCA for one of its public relations initiatives.
NAPS representatives said the WFCA consumer awareness program received extraordinarily high placement volume with 2,740 articles reaching over 60-million consumers, the WFCA stated. Average placement is 600 articles. More than 45% of the WFCA’s editorial coverage was generated in the most competitive media markets—the nation’s top 50 cities.

Must Read

Happy Feet, Welspun partner on charitable product offering

Dalton—Happy Feet International is expanding its offerings to include new products from Welspun Flooring where a portion of every Welspun sale will go toward...

Coverings releases 2023 education lineup

Orlando, Fla.—Coverings, the preeminent event for North America's ceramic tile and natural stone industry, unveiled a sneak peek of featured education for Coverings 2023,...

Tried and true digital marketing tips from the trade

As technology advances and more companies turn to the digital realm for their marketing needs, it’s important for companies to stay up-to-date on how...

John McGrath retires from INSTALL

Washington, D.C.—INSTALL has announced the retirement of its executive director, John T. McGrath Jr., who played a significant role in revolutionizing floorcovering installation training...

Cali updates BCXL collection

San Diego—In response to customer demand and shifting color trends, Cali is adding three new styles to its popular Cali Vinyl Builder’s Choice XL...

Schönox debuts new subfloor products

Florence, Ala.—Schönox HPS North America debuted two subfloor products in response to needs expressed by the professional installer community in the field with Schönox...
Some text some message..
X