Calhoun, Ga.—Mohawk Flooring’s yearlong SmartStrand Forever Clean launch campaign has been awarded a gold Stevie award in the American Business Awards program, one of the nation’s most celebrated marketing and business recognition programs. The award is one of three national honors garnered in 2016 by the company’s far-reaching durability test in partnership with the Tough Mudder Challenge.
“This campaign was a thoughtful, ambitious approach to sharing SmartStrand features and assets with the world, and these national awards are a result of the true ingenuity of our Mohawk associates,” said Mollie Surratt, senior director of public relations, content and social media at Mohawk.
The Stevie Business Awards program attracted more than 3,400 nominations. Mohawk Flooring’s gold Stevie award was earned in the New Product or Service Introduction of the Year category, in which only one Gold honor was presented. The award was announced during an awards gala held in New York on June 20.
At the heart of Mohawk Flooring’s award-winning campaign was a multifaceted sponsorship of the Tough Mudder Challenge torture test, in which new SmartStrand carpet was put “to the test” in the internationally known obstacle races. Twenty feet of SmartStrand carpet was rolled out on eight Tough Mudder courses where it was stomped on by more than 10,000 muddy participants at each location. The carpet was then shoveled out of the mud and successfully cleaned using only water.