Mohawk captures gold Stevie award for SmartStrand campaign

Home News Mohawk captures gold Stevie award for SmartStrand campaign

Calhoun, Ga.Mohawk Flooring’s yearlong SmartStrand Forever Clean launch campaign has been awarded a gold Stevie award in the American Business Awards program, one of the nation’s most celebrated marketing and business recognition programs. The award is one of three national honors garnered in 2016 by the company’s far-reaching durability test in partnership with the Tough Mudder Challenge.

“This campaign was a thoughtful, ambitious approach to sharing SmartStrand features and assets with the world, and these national awards are a result of the true ingenuity of our Mohawk associates,” said Mollie Surratt, senior director of public relations, content and social media at Mohawk.

The Stevie Business Awards program attracted more than 3,400 nominations. Mohawk Flooring’s gold Stevie award was earned in the New Product or Service Introduction of the Year category, in which only one Gold honor was presented. The award was announced during an awards gala held in New York on June 20.

At the heart of Mohawk Flooring’s award-winning campaign was a multifaceted sponsorship of the Tough Mudder Challenge torture test, in which new SmartStrand carpet was put “to the test” in the internationally known obstacle races. Twenty feet of SmartStrand carpet was rolled out on eight Tough Mudder courses where it was stomped on by more than 10,000 muddy participants at each location. The carpet was then shoveled out of the mud and successfully cleaned using only water.

Must Read

American Olean entices designers, homeowners with new collections

Dallas—American Olean has launched two new tile collections—each bringing the latest trends to life through Reveal Imaging, an advanced technology that allows porcelain tile to emulate the...

Mannington presents first ‘Heart of Mannington’ awards

Salem, N.J.—Mannington recently presented its first Buffy Campbell Heart of Mannington Award to two deserving recipients: Sandy Tyson and Jackie Zemaitis. The award is...

2020 forecast for multi-family sector calls for cloudy skies

February 17/24, 2020: Volume 35, Issue 17 By K.J. Quinn Multi-family housing activity in 2019 can be best be described as lackluster, especially compared to the...

Adhesives: New formulations aim to save time, ease installation

February 17/24, 2020: Volume 35, Issue 17 By Ken Ryan The installation shortage has prompted many flooring manufacturers to develop products that render the installation process...

Wood: HF Design dives into waterproof flooring arena

February 17/24, 2020: Volume 35, Issue 17 By Reginald Tucker Las Vegas—The key to launching a successful wood/SPC-type waterproof hybrid product, observers say, lies in finding...

Installments: Proper moisture testing can prevent job failures

February 17/24, 2020: Volume 35, Issue 17 By Ron Loffredo   Excess moisture is the No. 1 culprit of catastrophic flooring failures in North America. This is...
X