Bentley Mills, Balta join forces

Home News Bentley Mills, Balta join forces

Los Angeles—Balta, a leading Belgium-based manufacturer of textile floor coverings including Modulyss commercial carpet tile, has agreed to acquire Bentley Mills. The acquisition leverages market, product and sales synergies of both brands—a benefit to customers worldwide.

“On their own, Bentley and Balta are strong, iconic brands in their respective markets,” said Ralph Grogan, president of Bentley. “By strategically coming together, we’ll bolster our collective industry-leading commercial carpet tile offerings. On behalf of everyone at Bentley, we’re honored to be part of the Balta family and look forward to continued growth and innovation.”

Balta will tap into Bentley’s sales force and market power to accelerate growth of its European Modulyss carpet tiles in the U.S. Additionally, Bentley’s carpet tile lines will be sold worldwide through Balta’s expansive distribution network.

There are no expected changes in leadership, employees or geography for Bentley.

Must Read

Exclusive: ‘Bowtie Economist’ weighs in on inflation, housing

The Federal Reserve—the independent agency responsible for setting monetary policy in the U.S.—raised eyebrows last year when it openly stated that it would willingly...

Selling solely on price is a losing strategy

Nothing turns a salesperson’s smile upside down faster than the customer who responds to a fair quote with this statement: “Your price is higher...

WOFB: Lessons learned juggling work and family (part 2)

(Second of two parts) I’ve worked full-time and part-time and been a full-time stay-at-home mother. I’ve worked 100% in the office, solely from a...

Addressing the retailer vs. installer dilemna

I’ve noticed a lot of animosity betweenretailers, installers and manufacturers with my time spent in the online groups for flooring. There is an us-verses-them...

Digging deeper into Award of Excellence voting

We are two weeks removed from our annual Awards of Excellence dinner and awards presentation, where we had a record number of attendees at...

Award of Excellence 2023 winners announced

Garden City, N.Y.—In a repeat performance, Mohawk and Engineered Floors were the big winners in Floor Covering News’ 27th annual Award of Excellence competition,...
Some text some message..
X