By Reginald Tucker
Bamboo Hardwoods is giving its retailer and distributor partners an opportunity to win big via its “Sell Bamboo, Win a Classic Car” promotion. Beginning April 1 and running through Sept. 30, 2017, retail salespeople can qualify to win a Triumph TR6— the popular ’70s era British classic car—just by selling an order of Bamboo Hardwoods brand flooring. Note: An order is defined as the sale of more than one box of product; accessory orders without flooring do not qualify.
How it works: Upon completion of a sale, the retail salesperson simply fills out a form via a dedicated link to be provided by Bamboo Hardwoods. Upon verification of the sale, the manufacturer will issue the salesperson a “lottery ticket” to be checked against a live drawing Bamboo Hardwoods will conduct on Oct. 2, 2017. The lucky winner will have the choice of driving off with the car or taking home the cash equivalent.
“It’s something very different and exciting,” said David Keegan, president and CEO. “With other spiffs where the retail salesperson gets $0.05 a square foot here, $0.10 a square foot there—they get lost in the shuffle or they’re intangible. But to have a chance to win a car like this is pretty cool and makes it fun.”
In the past, Bamboo Hardwoods has given away Vespas and offered retailers and distributors other incentives such as trips, but this is the first time the company has done something on this scale. Keegan believes it’s going to be a hit. “In talking with the RSAs last year a lot of them were really excited about the promotion. People can visualize themselves driving around town with the top down in this nice British sports car. The benefit for us is it creates awareness of our brand and bamboo products in general.”
The chances to win don’t end there. Over the course of the promotional period, every salesperson gets $50 per sale beyond the third sale of qualifying bamboo flooring products. “So they get cash just for selling the product, plus a chance to win the car,” Keegan said.
In addition to rewarding retail salespeople, Bamboo Hardwoods also plans to provide a cash award to the distributor sales representative associated with the retailer where the winning retail salesperson works. “This gets the distributor motivated to try to make sure everyone in their territory knows they have a chance to win this car,” Keegan added.
Contact your Bamboo Hardwoods distributor for more details about the promotion.