Shaw receives St. Jude 2017 Proprietary Campaign of the Year award

Home News Shaw receives St. Jude 2017 Proprietary Campaign of the Year award

Dalton—Shaw Industries Group has been selected as the recipient of the St. Jude Children’s Research Hospital 2017 Proprietary Campaign of the Year award. This award issued by St. Jude recognizes a corporate partner who has implemented a successful proprietary campaign in addition to their primary means of support for the hospital. Shaw’s collective efforts around its cushion and carpet collections and the Patcraft Butterfly Effect carpet tile collection benefiting St. Jude are the three proprietary campaigns that inspired this selection.

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Everything St. Jude does is centered on its mission: Finding cures. Saving children. Because the majority of St. Jude funding comes from individual contributors, St. Jude has the freedom to focus on what matters most – saving kids regardless of their financial situation.

What started in 2012 as a single sponsorship of the St. Jude Dream Home Giveaway has grown into a multi-channel partnership touching virtually every aspect of Shaw’s business. Shaw’s partnership with St. Jude is ingrained in the company’s culture and currently consists of the following elements:

  • Carpet cushion from Shaw Floors benefiting St. Jude, which began with two styles and now has seven styles today. Shaw Floors also has a comprehensive 42-style carpet collection benefiting St. Jude.
  • Butterfly Effect collection, a design collaboration between Patcraft and William McDonough, which benefits St. Jude.
  • Shaw is a gold-level sponsor of the St. Jude Memphis Marathon Weekend where Shaw associates come together to fundraise and run.
  • Silver-level sponsor of the St. Jude Walk/Run to End Childhood Cancer where Shaw retailers and associates across the country participate in the 62-city run/walk and fundraise.

To date, Shaw has donated over $6.4 million to St. Jude.

This award is an embodiment of Shaw’s commitment to servant leadership and its corporate vision of creating a better future for its customers, business partners and the communities it serves.

Must Read

Issues that keep executives awake at night

There is no shortage of matters of concern to flooring professionals these days. These range from issues outside their control, i.e., inflation, interest rate...

Mining for talent in a pandemic-stricken market

Hiring is not an easy task. Does the candidate have the qualities needed to succeed in the role? Do your goals align? Are they...

New to the game: First-time flooring store owners

Whether it’s starting over or starting from scratch, opening your own flooring store takes time, dedication and the ability to think on your feet. Even...

Samplesapp – Live from TISE The International Surface Event 2023 – Floor Covering News

Floor Covering News asks Carole Cross of Samplesapp "What are you excited to share at Surfaces 2023?" Tune in as Carole walks us through...

Unilin, Zeetree, Barberan reach new agreement

Waregem, Belgium—Unilin Technologies, Barberan and Zeetree said they reached an agreement with different parties to open up its broad patent portfolio for direct to...

Michael Halebian & Co. wins Smooth Performer award

Las Vegas—Schönox presented Michael Halebian & Co. with the 2022 Smooth Performer Award in recognition of the companys' high level of support, dedication and...
Some text some message..
X