WFCA University offers sales management programs

Home News WFCA University offers sales management programs

Dalton, Ga.—WFCA University is providing retailers the training resources they need to take their business to the next level. The University is currently offering two immersive programs in sales management for professionals: Effective Customer Engagement Strategies and Counting Traffic and Calculating Close Rates.

In Effective Customer Engagement Strategies topics include: the importance of a first impression, buyer behavior overview, customer engagement techniques and customer satisfaction. In Counting Traffic and Calculating Close Rates executives will learn to qualify their leads, gage the adoption process and enhance their overall sales performance, among other topics.

“Through WFCA University subscribers will have access to dozens of training platforms tailored to professionals at all levels of their career and for every discipline within a company be it sales associates, sales managers, accountants/controllers, merchandizers, operations managers, human resources and owners,” said Frieda Staten, vice president of sales and marketing. “Our Sales Management training program consists of 15 modules that deal with every element of sales and are taught by industry leaders from across the country.”

For more information, visit or contact Tom Jennings, vice president, professional development, WFCA, at 816.231.4646 or

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