I4F launches new WeChat account

Home News I4F launches new WeChat account

Eindhoven, The Netherlands—I4F, a group of companies providing patents and technologies to the flooring industry, has officially launched its WeChat account. I4F’s WeChat account features important insights into the global flooring industry as well as information on the company’s technologies and patent portfolio including 3L TripleLock and Click4U.

To help licensees accelerate their marketing activities, the company is also offering a full range of marketing materials including installation films, brochures and newsletters in Chinese. A blog from I4F’s CEO, easy access to the team and details on how to become a licensee are also available via the account.

“Chinese manufacturers following our account have instant access to real-time information on I4F and its technologies, as well as important global news and trends emerging from the European and U.S. flooring markets,” said John Rietveldt, I4F’s CEO. “Transparency and open communication enabling freedom of choice and new innovations to flourish differentiate us from our competitors. Reflecting this, I will share my perspectives and personal opinions on specific industry issues via a blog. Our WeChat account now gives Chinese flooring players access to relevant, trustworthy news upon which they can rely on to help them to create more growth and profit as well as to take advantage of the opportunities of tomorrow.”

With more than one billion users per month, WeChat is the world’s fifth most popular social media network, following Facebook, YouTube, WhatsApp and Facebook Messenger. Topping the rankings in terms of usage, more than one third of users spend in excess of four hours per day on the service compared to an average of twenty-two minutes on Facebook. WeChat is also China’s leading online video platform in terms of mobile daily active users and subscriptions.

Must Read

American Olean entices designers, homeowners with new collections

Dallas—American Olean has launched two new tile collections—each bringing the latest trends to life through Reveal Imaging, an advanced technology that allows porcelain tile to emulate the...

Mannington presents first ‘Heart of Mannington’ awards

Salem, N.J.—Mannington recently presented its first Buffy Campbell Heart of Mannington Award to two deserving recipients: Sandy Tyson and Jackie Zemaitis. The award is...

2020 forecast for multi-family sector calls for cloudy skies

February 17/24, 2020: Volume 35, Issue 17 By K.J. Quinn Multi-family housing activity in 2019 can be best be described as lackluster, especially compared to the...

Adhesives: New formulations aim to save time, ease installation

February 17/24, 2020: Volume 35, Issue 17 By Ken Ryan The installation shortage has prompted many flooring manufacturers to develop products that render the installation process...

Wood: HF Design dives into waterproof flooring arena

February 17/24, 2020: Volume 35, Issue 17 By Reginald Tucker Las Vegas—The key to launching a successful wood/SPC-type waterproof hybrid product, observers say, lies in finding...

Installments: Proper moisture testing can prevent job failures

February 17/24, 2020: Volume 35, Issue 17 By Ron Loffredo   Excess moisture is the No. 1 culprit of catastrophic flooring failures in North America. This is...
X