Beauflor USA reintroduces Pure collection

Home News Beauflor USA reintroduces Pure collection

White, Ga.—Beauflor USA is reintroducing its luxury vinyl flooring collection, Pure, to the marketplace. The new Pure collection has been expanded to include a total of 24 designs, including the debut of tile visuals to the lineup. The collection has also been reengineered and thoroughly retested to ensure the flooring meets all certification and market standards.

The collection is comprised of 16 wood designs and eight tile designs that can be mixed—courtesy of the patented DreamClick locking system; also designed to make the installation process faster and easier—to create unique designs and patterns. The eight tile visuals offer a mixture of concrete and stone looks in earth-inspired colors and natural textures. The 16 wood designs showcase an array of colors ranging from stone gray to blonde to chestnut brown in smooth and wire brush textures.

Pure also boasts superior sound absorption qualities and is suitable for installation in both residential and light commercial environments. It is ideal for spaces where active children and pets are present because of its 22-mil wear layer that makes the flooring very durable and resistant to scratches and indentations. Pure can be installed on all types of subfloors and requires little to no subfloor preparation before its installation. It is environmentally friendly with zero trees being used in its production, as well as a lightweight construction that reduces transportation CO2 emissions.

Must Read

Mohawk launches Edge Local Advertising

Calhoun, Ga.—Mohawk is introducing its next evolution of local advertising. Formerly known as Neighborhood Ad Manager, Edge Local Advertising is a digital advertising program...

Pantone Color of the Year 2023: Viva Magenta

Carlstadt, N.J.—The Pantone Color Institute has released the Color of the Year 2023: Viva Magenta. Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with...

Daltile’s Stencil highlights Pantone Color of the Year

Dallas—Responsible for creating a brand that is all about style, Daltile said it's lead product designer continually has her finger on the pulse of...

Tim Hanno joins Louisville Tile

Louisville, Ky.—Tim Hanno has been appointed director of sales, South, for Louisville Tile. Since 2010, Hanno has worked as a sales leader in both the...

FCEF tackles key issues at fall meeting

Nashville, Tenn.—The Floor Covering Education Foundation (FCEF) brought together industry leaders as the group held its fall board meeting here Nov. 17-18. The FCEF...

‘Tom’s Tips:’ Utilizing the in-home advantage

https://www.youtube.com/watch?v=Dx16mTRcqvY&t=63s Dalton—The World Floor Covering Association (WFCA) released a new Tom’s Tips regarding staging and displays. In the Tom's Tips series, Tom Jennings, retail training...
Some text some message..
X