Tom’s Tips launches part four of multi-part series

Home COVID-19 Tom's Tips launches part four of multi-part series

Dalton—Throughout the pandemic, Tom Jennings, WFCA’s vice president of professional development, has shared valuable insights for retailers through short video lessons launched weekly.

This week, Jennings has launched part four off a multi-part series, available above, titled “Lessons learned from informercials.” In this episode, Jennings talks about how retailers need to develop their own style that is comfortable both for them and their target customer.

The third part in the series, available here, talked about how infomercial salespeople never make a presentation where they fail to visibly demonstrate the superiority of their product.

Must Read

Mohawk to host reception at Surfaces

Las Vegas—At its fourth stop of the Momentum Roadshow, Mohawk is inviting customers and partners to celebrate the opening day of The International Surface...

FCEF celebrates new flooring install program

Dalton—Last week, the Floor Covering Education Foundation (FCEF) celebrated a significant milestone in its efforts to spread awareness, recruit and scholarship training for flooring...

Remodeler sentiment continues to improve

Washington D.C.—The NAHB/Royal Building Products Remodeling Market Index (RMI) for the fourth quarter posted a reading of 83, up four points from the fourth...

William M. Bird returns to SEFM

Charleston, S.C.—Top 20 flooring distributor, William M. Bird, will return to the Southeast Flooring Marketing (SEFM) in Atlanta from Jan. 26-27, 2022. The show,...

Karastan to unveil new Stacy Garcia collection

Las Vegas—With the Winter 2022 Las Vegas Market quickly approaching, Karastan Rugs said it has been working behind the scenes with designer Stacy Garcia...

Unilin to present patented ceramic technologies

Waregem, Belgium—Unilin Technologies is presenting its SynchroTile & SynchroTile+ patent packages at the 2022 International Surface Event in Las Vegas, according to the company....
Some text some message..
X