Daltile, Carpet Exchange partner on new campaign

HomeNewsDaltile, Carpet Exchange partner on new campaign

Dallas, Texas—Kicking off on March 15, Daltile and Carpet Exchange of Denver will jointly execute the “Ready – Set – Room Refresh with RevoTile” promotional campaign. The new campaign highlights for consumers how Daltile’s RevoTile is the solution for an easy room refresh, and fully equips the Carpet Exchange team with the knowledge and tools necessary to effectively communicate RevoTile’s benefits.

According to Daltile, the upcoming collaboration with Carpet Exchange is one example of the many ways in which the brand continually executes innovative, comprehensive sales and marketing campaigns to help set its retail partners up for ongoing success with the brand’s products.

The campaign will take place in all 22 Carpet Exchange stores in the Denver area.

Ready-Set-Room Refresh with RevoTile

“Carpet Exchange has fully embraced the cutting-edge innovation that RevoTile brings to the tile industry and the incredible sales potential RevoTile holds for the DIY market,” said Patrick Warren, vice president of residential sales, dealer and showrooms, Dal-Tile Corporation. “Through the campaign, Daltile brings to bear a comprehensive support system of displays, custom signage, point-of-sales assets, digital and social media campaigns, a full roster of on-site training for Carpet Exchange’s retail sales associates and much more.”

The DIY-friendly tile

“Innovative RevoTile is unique; there is nothing like it on the market,” said Tony Wright, director of dealer sales, Dal-Tile Corporation. “RevoTile installs two times faster than traditional tile in just three easy steps; so easy anyone can do it. With RevoTile, genuine porcelain tile is now just as fast and easy to install as any floating floor on the market.”

Increasing retailers’ sales

“The beauty, durability and value that porcelain tile adds to a home makes it an aspirational product, highly desired by homeowners,” added Warren. “By adding the revolutionary benefits of fast and easy installation to this existing appeal, RevoTile now greatly increases retailers’ sales opportunities even more by opening up tile to the lucrative DIY market. RevoTile also expands the applicable professional installation labor pool, because this revolutionary system can be easily installed by any of a retailers’ available installers: tile, LVT, laminate and hardwood installers. Daltile’s ground-breaking RevoTile opens up a new frontier of sales possibilities for flooring and tile retailers.”


“RevoTile is genuine Daltile porcelain tile offered in twenty-six gorgeous marble, wood, stone, and concrete looks,” added Amber Leigh Martinson, senior director of marketing, Dal-Tile Corporation.  “This assortment of design-driven styles reflects today’s most popular colors, textures, finishes, and sizes.”

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