William Bird partners with Custom Building Products

HomeCommercialWilliam Bird partners with Custom Building Products

CustomTechCharleston, S.C.—William M. Bird has entered into an agreement with Custom Building Products to distribute its CustomTech flooring preparation products in the Southeast and throughout Florida. The flooring distributor will offer the line of patches, primers, levelers and moisture control solutions through its East Bay Supply Co., division.

“Our partnership with CustomTech expands our commitment to deliver the highest quality flooring preparation solutions to our customers,” said Jaco Kruger, director of sales for East Bay Supply Co. “We are very enthusiastic to partner with CustomTech. Their reputation in the marketplace speaks for itself and we are looking forward to a longstanding relationship.”

Bill Rice, Northeast district manager for Custom Building Products, added, “We are extremely excited about our new partnership with William M. Bird and East Bay Supply Co. William M. Bird has the management, logistics, sale expertise and knowledge that make for a perfect fit for the CustomTech line of floor preparation materials. We are proud to be a partner with such a well regarded and effective industry distributor.”

A Quikrete company and division of Custom Building Products, CustomTech provides advanced flooring preparation systems for large, complex commercial and industrial projects in North America. The company’s high-performance solutions were formulated alongside contractors to meet the most stringent strength, durability and ease-of-use project requirements. The CustomTech line features patches, levelers, primers and moisture mitigation products that are backed by an industry-leading lifetime system warranty.

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