Calhoun, Ga.—Mohawk is expanding its RevWood line with the addition of two new collections in summer 2021. The expansion includes RevWood Plus styles that feature the company’s WetProtect technology.
“From the beginning, RevWood has truly been revolutionary wood and has been one of our fastest-growing product lines,” said Seth Arnold, vice president of marketing, wood and laminate. “Sales did not slow down during the pandemic, and we expect them to continue to climb this year. That is because RevWood does not make consumers choose between the beauty of hardwood and the toughness of laminate. With RevWood, they can have both.”
According to Mohawk, RevWood Essentials, RevWood Select and RevWood Plus feature premium hardwood realism with incredible durability that resists fading and includes maximum scratch protection. In fact, the company said, the RevWood line is four times more scratch resistant than other competitive products thanks to an infused Crystal Shield aluminum oxide top layer, resulting in fewer consumer claims. RevWood features a waterproof flooring system designed to trap moisture on the surface and Mohawk’s All Pet Protection and Warranty. Additionally, RevWood Plus features Mohawk’s GenuEdge pressed bevels that allow the surface visual to wrap over the plank’s edges for added hardwood realism. RevWood Plus can also be wet and steam mopped.
“Now, we are further innovating RevWood Plus with our brand-new WetProtect technology,” said Adam Ward, senior product director, wood and laminate. “WetProtect offers the right kind of waterproof with water-tight joints, Mohawk’s proprietary waterproof finish and the industry’s only lifetime surface and subfloor warranty.”
Mohawk will continue to provide marketing support for RevWood through dealer advertising options and national promotional events. RevWood will be included in Mohawk’s second national sale of the year.