Los Angeles—Emser Tile, a designer, marketer and producer of tile and natural stone, has collaborated with Gensler as design consultant. The new Back to Basics collection is said to celebrates the beauty of simplicity, while introducing a robust range of color options that stand on their own or as a complement to the other Gensler collections and Emser series.
“Emser Tile aims to be the resource for the world’s most beautiful tile and stone product offerings,” said Mara Villanueva-Heras, vice president of marketing, Emser Tile. “By collaborating with Gensler, Emser will have its finger on the pulse of the industry and access to some of the most talented product designers in the world. We look forward to seeing the Back to Basics collection come to life in upcoming projects.”
Daniel Stromborg, product development design director, Gensler, added, “With Back to Basics, we set out to create a collection that acts as a workhorse for designers —an offering that covers a gamut of colors—while also having a robust offering of cool, neutral and warm grays. More importantly, Back to Basics is a color bridge for the other collections we have been working on with Emser Tile since they share a common color language having all been developed with the NCS Color System. This allowed us to work across different manufacturing platforms, ensuring that the outcome is accurate and repeatable.”
Back to Basics features 3 x 6-inch glossy tiles starting with 60 unique colors meant to mix and match. The collection provides a wide spectrum of hues, including white, gray, black, yellow, green, blue and red; more nuanced colorways that are muted, earthy and subdued; as well as pastels and vibrant pops of color. This is only the start, with more new colors on the horizon.
Additionally, Back to Basics complements other collections, including Building Blocks, the original Emser collaboration with Gensler announced in 2020.