NWFA Expo draws strong feedback

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Wood Flooring Expo
Indusparquet team members at NWFA’s Wood Flooring Expo

Orlando, Fla.—The National Wood Flooring Association’s (NWFA) 2021 Wood Flooring Expo, held here from July 7-9 at the Orange County Convention Center, saw more than 2,500 attendees, numerous in-person networking opportunities and a wide variety of education sessions. NWFA and the Coverings international tile and stone exhibition organizers co-located to simultaneously bring attendees to the NWFA’s 2021 Wood Flooring Expo and Coverings 2021.

“We were very pleased with the results of co-locating with Coverings for our expo this year and the feedback from attendees and our exhibitors has been fantastic,” said Michael Martin, president and chief executive officer of the NWFA. “While COVID-19 had its impacts and restrictions, the level of engagement and the quality of interactions had at this year’s NWFA Expo was unparalleled.”

Stephen Crawfod, sales director of Canlak Coatings, said while the footprint of the expo was smaller than in 2019, they enjoyed better-than-anticipated engagement from attendees and partners. “The event served as an ideal platform to introduce our new organization, Canlak Coatings, and we’re looking forward to next year’s expo in Tampa, Florida,” he said.

Hollis Henderson of ProDriveHD, added, “Our expectations were exceeded beyond imagination at this event with the number of new customers and the traction of contractors seeing our product. This was a trendsetting event and I think the people who did not attend this time missed an opportunity to learn from the in-person instruction and to experience the benefits like we did.”

For more on the show, see FCNews’ July 12/19 edition or our digital coverage.

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