Mountville, Pa.—AHF Products said it is introducing Natural World and Basic Wonders TimberTru Flooring, two new collections of stylish, affordable laminate floors under the Bruce brand name.
“Bruce laminate is back,” said Chris King, vice president-sales, AHF Products. “We’re seeing synergies across all channels, especially single-family homes. While the SPC/LVT business remains strong, recent import supply chain challenges have created a new opportunity for our laminate, which is predominately made in the USA. We’re proud of our winning portfolio, which includes hardwood, SPC and now laminate, but more importantly we’re excited by the support we’ve seen from our customers.”
Style, functionality and affordability are just a few of the reasons why the new Bruce TimberTru floors are right for any home, according to the company. The new lines offer the realistic looks and textures of real wood floors, plus superior protection against stains, fading, scratches and scuff marks. Both collections are waterproof, highly resistant to wear and tear and built to last.
Natural World offers true-to-life looks with outstanding performance, the company said. Incredibly realistic visuals mimic the fine detail and texture found in authentic hardwood in a wide range of colors and textures to suit any taste. These floors are designed to stand up to the challenges of a busy home. The planks are waterproof—with top-down moisture protection for up to 24 hours. The 12mm planks feature a durable AC4-rated wear layer—tough enough for light commercial environments. The floors offer quick and easy locking installation.
Basic Wonders delivers on style and performance at an affordable price, the company said. This line is also a waterproof laminate floor and provides top-down moisture protection for up to 24 hours. Durable 8mm planks feature an AC3-rated wear layer in a range of popular colors and realistic textures, also with simple locking installation.
According to AHF, there are virtually no restrictions to where TimberTru can be installed. From basements and bathrooms to great rooms and kitchens, TimberTru flooring works in any area of the home, King said. “A beautiful floor sets the stage for the room of your dreams. RSAs can help their customers know the qualities to consider so they can find the best laminate flooring for their homes.”
Bruce also offers a hardwood and laminate flooring cleaner, which is specially formulated to clean Bruce hardwood and laminate flooring as well as other unwaxed urethane finished wood floors. It is designed to lift dirt and soil without leaving any film.