UltraWood featured on ‘Secret Celebrity Renovation’

Home Categories Laminate UltraWood featured on ‘Secret Celebrity Renovation’

UltraWoodCalhoun, Ga.—Designers selected Mohawk’s UltraWood for homes on the CBS show “Secret Celebrity Renovation.” In the new CBS reality series, big names in sports, music and entertainment get the chance to gift a surprise home renovation to a loved one who helped guide them to success.

Chosen for the Wayne Brady and Eve segments, UltraWood is designed to offer the authentic, classic grain patterns only found in natural wood—but now with added durability and reliability. Featuring complete waterproof protection from surface to subfloor, UltraWood is also made to resist scratches, wear and dents.

“After working with the show’s design team and learning about the different spaces, the use of UltraWood’s Crosby Cove collection was the perfect choice for these deserving homeowners,” said Seth Arnold, Mohawk’s vice president of marketing, wood and laminate. “Launched this year, UltraWood will provide them with the high-performance they need along with genuine hardwood looks they can’t get anywhere else. We are excited to see the reveals and follow along to see what the stars participating in action during the renovation process.”

The show’s premier featured Wayne Brady, popular actor and talk show host of The Wayne Brady Show. Brady worked with host Nischelle Turner of Entertainment Tonight, contractor Jason Cameron of Man Cave and interior designer, Sabrina Soto, of Trading Spaces on his aunt’s home in Orlando, Fla. His aunt, alongside his grandmother, helped raise him and still hold a special place in Brady’s heart.

The second surprise makeover featuring UltraWood was for Eve, a Grammy-winning artist and talk show host, giving back to her mother in Philadelphia. As a single mother, she kept Eve from going down a troubled path and acted as a second mother to Eve’s friends. To show appreciation, Eve surprised her mother with innovative floors that are designed to last a lifetime.

Must Read

Credit: A valuable tool for flooring retailers

By Jacqueline Hinchcliffe—Today, consumers want what they want, when they want it. But they don’t always have funds available to make a purchase—especially when...

The Tool Locker joins Fuse Alliance

October 14, 2021—Fuse Alliance, a member-owned organization of professional commercial flooring contractors, welcomes The Tool Locker as a new supplier for the network. Based in Chicago and...

Retail sales rose 0.7% in September

Oct. 15, 2021—A newly released report from the U.S. Commerce Department showed retail sales rose 0.7% in September. Some of the categories that accounted...

CALI engineered bamboo flooring gets a refresh

San Diego, Calif.—CALI, the omni-channel flooring and decking company, has added four new colors to its engineered bamboo flooring collection. Engineered planks feature a stratified design, layering solid bamboo over a sustainable wood...

NeoCon ’21: Exhibitors key in on design

By Ken Ryan—Chicago—Like many in-person events during the age of COVID-19, NeoCon endured postponements and schedule changes that wreaked havoc with its goal of...

Mohawk Roadshow 2022 to kick off in January

Calhoun, Ga.—After putting the “new normal” to the test this year with its successful 2021 Mohawk Momentum Roadshow, Mohawk said it will be back...
Some text some message..