E.J. Welch names Kavita McCarthy president

Home Featured Post E.J. Welch names Kavita McCarthy president

McCarthyEarth City, Mo.—E.J. Welch Company, the industry’s fourth-largest distributor, has named Kavita McCarthy as its new president. According to E.J. Welch Company, McCarthy brings more than two decades of building materials experience to her new role, most prominently within flooring, holding progressive roles at CCA Global Partners and ProSource Wholesale. 

“Kavita has elevated the E.J. Welch brand, increased our touchpoints with our customers and influenced strong growth,” said Mitch Jolley, CEO. “I’m thrilled to have her take the helm and look forward to her leading us into the future.” 

McCarthy joined E.J. Welch in 2020 as vice president of marketing. Since that time, the company said she has redefined the brand, its competitive product positioning and developed a strategic plan across customer service, pricing, procurement, marketing and sales enablement. 

“E.J. Welch is redefining the installer, independent retailer and commercial contractor experience,” McCarthy said. “I couldn’t be more excited to lead the charge as we evolve our infrastructure and elevate our go-to-market strategy.” 

In recent years, E.J. Welch has been in growth mode through acquisition. In 2020, the company said it purchased the assets of Gilford-Johnson and acquired a controlling interest in T&L Distributing. McCarthy said she plans to reinvest profits to create additional incentives and retain and attract top talent across the company’s 40-plus locations.

Must Read

Accessories: Moldings, trim provide the finishing touches

Moldings and accessories are a crucial part of the flooring journey and are not just a “one-size-fits-all” solution. Different kinds of floors and room...

Housing affordability falls to lowest level since Great Recession

Washington, D.C.—Rising mortgage rates, high inflation, low existing inventory and elevated home prices contributed to housing affordability falling to its lowest point since the...

AFA dissolves, donates $135,000 to GNTC

Dalton—Due to pandemic-related revenue shortfalls and event cancellations, the American Floorcovering Association (AFA) board of directors voted to dissolve the advocacy organization, according to...

Cali launches Cali Rugs collection

San Diego—Cali is launching Cali Rugs, a new collection of area rugs designed to complement the omni-channel company’s flooring and decking. Customers looking to...

Crossville recognized as eco-leader

Crossville, Tenn.— Crossville was recently recognized as an eco-leader by Green Builder Media. Crossville said its commitment to sustainability is the standard bearer for...

How to better leverage Instagram in business

In the realm of social media, Instagram remains one of the staple platforms alongside Facebook, Twitter and the newest member—TikTok. Since its launch in...
Some text some message..