E.J. Welch names Kavita McCarthy president

Home Featured Post E.J. Welch names Kavita McCarthy president

McCarthyEarth City, Mo.—E.J. Welch Company, the industry’s fourth-largest distributor, has named Kavita McCarthy as its new president. According to E.J. Welch Company, McCarthy brings more than two decades of building materials experience to her new role, most prominently within flooring, holding progressive roles at CCA Global Partners and ProSource Wholesale. 

“Kavita has elevated the E.J. Welch brand, increased our touchpoints with our customers and influenced strong growth,” said Mitch Jolley, CEO. “I’m thrilled to have her take the helm and look forward to her leading us into the future.” 

McCarthy joined E.J. Welch in 2020 as vice president of marketing. Since that time, the company said she has redefined the brand, its competitive product positioning and developed a strategic plan across customer service, pricing, procurement, marketing and sales enablement. 

“E.J. Welch is redefining the installer, independent retailer and commercial contractor experience,” McCarthy said. “I couldn’t be more excited to lead the charge as we evolve our infrastructure and elevate our go-to-market strategy.” 

In recent years, E.J. Welch has been in growth mode through acquisition. In 2020, the company said it purchased the assets of Gilford-Johnson and acquired a controlling interest in T&L Distributing. McCarthy said she plans to reinvest profits to create additional incentives and retain and attract top talent across the company’s 40-plus locations.

Must Read

Credit: A valuable tool for flooring retailers

By Jacqueline Hinchcliffe—Today, consumers want what they want, when they want it. But they don’t always have funds available to make a purchase—especially when...

The Tool Locker joins Fuse Alliance

October 14, 2021—Fuse Alliance, a member-owned organization of professional commercial flooring contractors, welcomes The Tool Locker as a new supplier for the network. Based in Chicago and...

Retail sales rose 0.7% in September

Oct. 15, 2021—A newly released report from the U.S. Commerce Department showed retail sales rose 0.7% in September. Some of the categories that accounted...

CALI engineered bamboo flooring gets a refresh

San Diego, Calif.—CALI, the omni-channel flooring and decking company, has added four new colors to its engineered bamboo flooring collection. Engineered planks feature a stratified design, layering solid bamboo over a sustainable wood...

NeoCon ’21: Exhibitors key in on design

By Ken Ryan—Chicago—Like many in-person events during the age of COVID-19, NeoCon endured postponements and schedule changes that wreaked havoc with its goal of...

Mohawk Roadshow 2022 to kick off in January

Calhoun, Ga.—After putting the “new normal” to the test this year with its successful 2021 Mohawk Momentum Roadshow, Mohawk said it will be back...
Some text some message..