Manteca, Calif.—B.R. Funsten and Tom Duffy Company have unveiled a branding consolidation, distinctive new logo and corporate identity. Moving forward under the moniker of Tom Duffy Company, the wholesale flooring distributor said it is combining decades of experience, technical expertise and an impressive portfolio of supplier partners from two entities into one.
“We fused the previous B.R. Funsten and Tom Duffy Company logos together to form a new identity with a more modern look that captures our story,” said Donna Lagano, vice president of marketing and digital strategy. Tom Duffy Company will now be identified in the updated logo as “a B.R. Funsten Company.
According to Anne Funsten, president, a unified company structure “allows us to tighten up our operational, warehousing and trucking efficiencies, helps to fast track our plans for digital transformation and promotes a collaborative company culture. While our corporate identity has undergone a significant transformation, our core values have not.”
Tom Duffy Company said it will also concentrate on its continued growth in the hard surface and waterproof flooring categories. “We’ve nicely positioned ourselves for sales growth in residential flooring by partnering with manufacturers and importers that are driving innovation in the hard surface and waterproof flooring categories,” said Scott Bertram, vice president of residential sales.
While the B.R. Funsten Company name will take a back seat to its brand equity bearer, the Funsten family said it is still decisively in charge of the day-to-day operations and strategic long-term planning, led by Anne Funsten.