Cali shines during difficult market conditions

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Cali Vinyl Legends

It’s a tough time to be in the market for new flooring. A slowly recovering supply chain is delaying imports, container costs have skyrocketed and the pandemic’s bull-whip effect has thrown off inventory in just about every industry. We all know the bad news. Here’s the good.

There are wins to be found when we trust our relationships, remain agile and move forward strategically. The Cali team has proven itself in this realm before, and it’s doing it again. Cali’s most popular collections remain in-stock and ready to ship, and they continue to deliver exactly what customers want—beautiful, durable flooring at the best value per square foot.

Cali recently launched Cali Vinyl Legends and enhanced the very well received Cali Vinyl Longboards collection with new colors. Each floor taps into the demand for longer, wider planks—a preference that remains strong across both hardwood and rigid core. Broader planks work best with open floor plans and allow spaces to feel bigger and flow naturally from room to room. They also install faster and feel more modern.

In addition to the expanded dimensions, Legends and Longboards make use of more advanced imaging technology to deliver the sharpest hardwood details Cali has ever produced. The colors are richer and specialized surface embossing matches up with what you see; if you notice a knot in the grain, you’ll feel that knot’s texture as well.

CALI Vinyl Longboards

If you haven’t seen the Longboards display by now, it’s worth a look. Each setup comes outfitted with a life-sized surfboard and is about as classic Cali as you can get. The color palette is light and relaxed—entirely easy to live on, easy to design with and easy to love. The board-shaped backer includes hidden rungs for storing take-home samples, and the rack itself accommodates 12 removable boards. With so many luxury vinyl collections to choose from, it’s no longer enough to simply have a high-performing product. You’ve got to make a strong, lasting impression from the first look. Legends continues those coastal vibes with an upcoming display sporting a full, wooden paddle.

Creative design and great product is just part of the equation. Cali remains relatively small, but with a toned and adept workforce that allows the launch of new products and programs (in response to feedback and trends) faster than the average manufacturer. This quick turnaround, flexible supply chain and team of highly trained reps has fueled off-the-charts Net Promoter Scores and kept the company on the Inc. 5000 Fastest Growing Companies List for the past 13 years. It also allows Cali to serve a variety of customers with a solution for most every client in the path to purchase.

“Let’s continue to learn from and support one another as we ride out this storm,” said Doug Jackson, president. “Here’s to better swells in 2022.”

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