Dalton—Shaw has announced further strategic focus and investment in its new accessories brand, totalworx, designed to simplify the company’s offerings and ordering process.
As part of this strategic investment, Shaw reported that Josh Martenn will now serve as director of business development for totalworx. Martenn brings 16 years of flooring experience to his new role with Shaw and has previously held several leadership positions in sales/marketing and business development with key industry players.
“We’re committed to making things simple for our customers and providing a world-class customer experience,” said Jon England, Shaw’s vice president of enterprise accessories. “Josh brings a highly skilled perspective to the totalworx team and has a track record of connecting to customer demands and delivering results. We’re thrilled to roll up our sleeves and get to work reducing pain points for our customers and helping them grow their business.”
Shaw’s totalworx comprises five simplified product portfolios designed to improve service and increase customer satisfaction:
- prepworx – floor prep products
- groundworx – cushion and underlayment
- lokworx – seam tape, adhesives and tack strips
- finishworx – trims, cove base and stair treads
- careworx – cleaners and disinfectants