Retailers reveal the suppliers they win with

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Strong retailers-supplier partnerships have always played a critical role in the success of flooring businesses. And that bond has only grown stronger as consumers spend less time in stores and want the selection process to be simple. As such, the retailer-supplier dynamic must be in sync on everything from product choice to installation and work together should any issues arise.

FCNewsthird annual “Retailers Reveal the Suppliers They Win With” section underscores the importance of this relationship as articulated through retailer testimonials.


retailersFlooring retailers often talk about suppliers as their “partners.” But what does that really mean? After all, suppliers don’t necessarily share in the profits and losses. In this case, the dynamic is more nuanced. For some retailers, a good partner is a supplier that cares deeply about the retailer’s success and reputation; for others, it’s about the supplier being dependable in delivering products on time and standing behind that product should an issue arise.

The common denominator that often binds these partnerships is a mutually beneficial business relationship. In this third annual “Retailers Reveal the Suppliers They Win With” special feature, flooring retailers (and some other customers) highlight the special bond they share with their top supplier partners.

Read the full, print exclusive section here.

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Aug. 29/Sept. 5, 2022

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