Natkin to lead sales, marketing for Somerset

Home News Natkin to lead sales, marketing for Somerset

Somerset Hardwood FlooringThe Bauwerk Group, a leader in hardwood flooring that owns the Boen brand and recently acquired Somerset Hardwood Flooring, has named Dan Natkin the head of sales and marketing for Somerset. Natkin will assume the responsibilities in addition to his current role as CEO and managing director for Bauwerk/Boen in North America.

According to the company, Natkin will lead the current sales team and work with Paul Stringer, CEO of Somerset, to continue to expand the brand and product presence in North America.

“Ultimately, with the acquisition [of Somerset], it gives a single voice and direction for the group in North America,” Natkin stated. “We can build synergies between the two brands as we continue the integration into the group.”

Must Read

John McGrath retires from INSTALL

Washington, D.C.—INSTALL has announced the retirement of its executive director, John T. McGrath Jr., who played a significant role in revolutionizing floorcovering installation training...

Cali updates BCXL collection

San Diego—In response to customer demand and shifting color trends, Cali is adding three new styles to its popular Cali Vinyl Builder’s Choice XL...

Schönox debuts new subfloor products

Florence, Ala.—Schönox HPS North America debuted two subfloor products in response to needs expressed by the professional installer community in the field with Schönox...

Carpet: Mills parlay technology into fresh innovations

Thanks to technology advances that allow striking looks to be combined with high-performance durability, carpet mills delivered a bevy of “must-have” carpet introductions to...

Ecore appoints Kal Krishnan to new leadership role

Lancaster, Pa.—Ecore International, a company that designs and manufactures high-performance reclaimed flooring, continues to expand its executive team with the appointment of Kal Krishnan,...

Shaw Floors to update Anso Colorwall display

Dalton—Shaw Floors plans to update its Anso Colorwall display in 2023. The carpet merchandising system is available exclusively to Shaw Flooring Network (SFN) retailers...
Some text some message..
X