Natkin to lead sales, marketing for Somerset

Home News Natkin to lead sales, marketing for Somerset

Somerset Hardwood FlooringThe Bauwerk Group, a leader in hardwood flooring that owns the Boen brand and recently acquired Somerset Hardwood Flooring, has named Dan Natkin the head of sales and marketing for Somerset. Natkin will assume the responsibilities in addition to his current role as CEO and managing director for Bauwerk/Boen in North America.

According to the company, Natkin will lead the current sales team and work with Paul Stringer, CEO of Somerset, to continue to expand the brand and product presence in North America.

“Ultimately, with the acquisition [of Somerset], it gives a single voice and direction for the group in North America,” Natkin stated. “We can build synergies between the two brands as we continue the integration into the group.”

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