San Diego—Cali has named Alex Brodkin president, effective immediately. Doug Jackson will remain CEO of the flooring company.
In his new role, Brodkin will oversee Cali’s daily operations from its San Diego headquarters. His responsibilities include warehousing, logistics, supply chain management, information technology, quality and finance.
Jackson will continue to lead the company’s overall strategy and brand development. He will also remain involved with sales, marketing and relationships with major customers and partners.
Jackson joined Cali in 2017 and has guided the company’s expansion into premium flooring products. He will continue working closely with Brodkin as the company advances its strategy.
Brodkin has worked alongside Jackson for nearly nine years, most recently serving as senior vice president of product and operations. In that role, he oversaw product strategy, global sourcing and supply chain operations.
His responsibilities included product development, manufacturing partnerships and operational infrastructure.
Together, the executives helped develop several of Cali’s product lines, including its hardwood collections and Longboards luxury vinyl flooring.
Brodkin also serves as vice president of the North American Laminate Flooring Association (NALFA).
“Alex and I have worked together for almost nine years and he’s built the operational foundation Cali runs on today,” Jackson said. “This move lets each of us focus on what we do best. I look forward to working side by side with Alex for years to come.”
Brodkin said his priority will be strengthening the company’s operations while allowing Jackson to focus on brand strategy.
“Cali has become a legendary brand and that’s a testament to Doug’s vision,” Brodkin said. “My focus is to clear the runway, so our operations run as well as they possibly can and Doug has more time to do what he does best, leading our strategy and our brand.”