Can’t wait for Surfaces 2023 to see the latest/greatest flooring introductions? Several industry suppliers provided FCNews with a glimpse of what’s to come in the coming year.
Among the 2023 highlights? Mohawk’s SmartStrand Color Wall; Cali’s Windansea—a collection of coastal inspired rigid core planks featuring sand, driftwood and sea stone colors made for easy, natural designs; and Wellmade’s Ultimate Solution HDPC/SPC, its newest waterproof rigid core flooring collection.
AHF’s Armstrong Flooring
Where toughness meets lasting beauty. Stratamax Pro offers the best combination of RTG (Rip, Tear, Gouge) and residual indent resistance. Built tough for demanding environments, the product’s “bounce back” core means heavier yet common household objects won’t cause the product to permanently indent. Unlike other resilient sheet products that sacrifice one attribute for another, Stratamax Pro was constructed to optimize product toughness without sacrificing lasting beauty.
Anderson Tuftex’s new Signature styles feature a proprietary Controlled Color Character innovation, which works to create perfectly imperfect color variations on carpet products. Moderne, part of Anderson Tuftex’s Signature Pet Perfect collection, is a blend of all the best attributes—structured yet casual; clean yet substantive; elegant yet unpretentious; contemporary yet timeless. Hence the name, Moderne is a modern take on a woven parquet, creating stunning and unique visuals. Moderne is available in 18 colors and features SoftBac Platinum.
Blue 11 is Benchwick’s latest rigid-core offering, set to debut in 2023. Blue 11 features a high-performance core derived from plastic bottles recovered—then recycled—from ocean waters. Beyond its clear environmental appeal, the core boasts improved stability and impact/dent resistance over previous SPC iterations and offers direct-to-core digital printing for added realism.
Riding the success of existing Cali Vinyl collections, Cali will soon be debuting Windansea—coastal-inspired rigid core planks featuring sand, driftwood and sea stone colors made for easy, natural designs. The Windansea collection will be launching along with a custom beach-themed showroom display in early 2023. The presentation will offer in-store customers a shopping experience that feels fun, simple and unique with on-trend colors that work in any home.
NaturTrend is CFL’s newest finish featuring ultra-matte looks that are consistent from any angle and withstand all traffic conditions—with no compromise in performance. Designed with a wave structure that deflects light, NaturTrend guards against the appearance of wear and tear over time. NaturTrend will be featured with CFL’s FirmFit and Novocore Q brand flooring in 2023.
An update to the DW Select collection, Suffolk provides a contemporary plaid pattern that is reminiscent of a soft wool flannel. With its variable colorcombinations, tailored design and subtle linear striations, Suffolk will complement any room of the home.
Made with Engineered Floors’ proprietary PureColor fiber featuring TwistX technology, Suffolk will provide the style and design customers desire, plus the durability and stain resistance they expect.
Be-Lite is a patented technology that significantly reduces the use of core SPC raw materials during the manufacturing process without compromising performance. Because SPC panels produced using Be-Lite are significantly lighter, it is less expensive to produce and transport. What’s more, it significantly improves the industry’s carbon footprint while delivering cost savings to manufacturers. Exclusively available via an i4F license, Be-Lite’s thermoforming technology uses up to 20% fewer raw materials during the manufacturing process.
On the path to become a complete luxury flooring brand, Karastan is enhancing the BelleLuxe collection. With 16 SKUs, BelleLuxe Waterproof Wood provides high fashion at an accessible price point to help retail partners expand their market reach. Featuring Signature Technology, each plank captures the beauty of natural hardwood with artistic precision, featuring 64 layers of textured detail with 4x the resolution and over 1,000 color variations.
Mannington’s design team worked tirelessly to develop a leading technology to elevate its new LVT wood-look designs to the next level of realism; the result was CraftedEdge, Mannington’s award-winning technology that creates a chiseled, hand-crafted bevel found on today’s most luxurious floors. Exclusive to Mannington, CraftedEdge will be featured on select 2023 Adura Max, Adura Rigid and Adura Apex styles.
SmartStrand Color Wall
Mohawk is investing in the powerhouse product brand with a state-of-the-art merchandising destination, the SmartStrand Color Wall. Designed to elevate the overall shopping experience, Mohawk’s SmartStrand Color Wall will inspire consumers to easily shop and confidently select a color and comfort level for their home.
Ideal for RSAs, the brand-new Color Wall destination provides a compelling selling experience to consumers that allows them to confidently select color and comfort across a range of price points.
Pelican Creations Home
Pelican Creations Home is taking home the gold with a sports flooring solution featuring a layered Comfort Core Technology by Unilin Technologies. Cushion-Tech Sport provides a soft, comfort-first feel so you can run, jump, move and dance with the only flooring technology designed to enhance each step. With color options galore, antimicrobial protection, scratch and water resistance, CushionTech Sport finds the perfect balance between durable and ergonomic flooring.
Designed with perfection in mind, Angel Woods from Republic’s Designer Pro collection invokes the soothing feel of nature’s most beautiful woodland atmosphere. Featuring soft and earthy tones and all the added features of the Designer Pro series—including thicker, sound-proof underlayment and textured vinyl overlay—Angel Woods is offered in a 6mm thickness and 9 x 60 format.
The rediscovery of Shaw’s Anso Colorwall in 2023 will be a key soft surface initiative for Shaw Floors. One exciting new style on the new-and-improved Colorwall is Canvas Comfort. Canvas Comfort features a canvas or fabric finish that provides an elegant, tailored look in the home. This innovative visual adds a textural yet subtle pattern in 12 colors. And for homeowners needing added protection, there’s LifeGuard Spill-Proof technology found in Canvas Comfort Blue.
Crystabella checks all the boxes when it comes to high style and design. The lustrous yarn with high/low pile offering from Stanton adds movement to this Moroccan-inspired design. The added horizontal linear texture across the width of the pattern adds depth, dimension and just the right amount of visual interest to elevate the overall aesthetic. Offered in six colors, Crystabella is sure to make a statement in any environment.
With an increase in demand for Totalworx trim offerings, customers have been asking for an adhesive that can be used to secure trims. With that in mind, Totalworx created TTT (Tread, Trim & Tack Strip). TTT was specifically designed for PVC trims; however, it can also be used for several other types of transitions.
Available in two sizes, TTT is an extremely versatile product that serves many purposes, making it a great go-to item. TTT also allows for power stretching in two hours.
Unilin will be showcasing its water-repellent coating for laminate, Unicoat, that goes beyond the norms for waterproof flooring as well as Flintile, its 100% waterproof, groutable locking system for resilient flooring. “We will be launching some remarkable technologies that offer more versatility and design options for both laminate and resilient flooring,” said Floris Koopmans, sales director.
Rigid Core floors
Välinge’s brand-new collection of premium rigid core floors is billed as a real game-changer. The collection has been carefully designed to provide the look and feel of a luxurious real oak floor. The collection highlights the beauty of nature and honors the company’s Scandinavian roots with a clean and natural design—all to create maximum comfort and functionality. These floors are packed with advanced technology including the 5G Dry locking system that hinders water to leak through the locking joints.
Ultimate Solution HDPC/SPC is Wellmade’s newest waterproof rigid core flooring collection. Ideal for DIY, multi-family commercial or professional installation, the product features an installation system that saves time and money and is available in vinyl plank and vinyl tile options. The Ultimate Solution features a self-adhering IXPE pad that bonds easily to subfloors without additional adhesives while its interlocking edge and end system includes a “crack-n-peel” adhesive.