Carpet mills tout pet protection

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Americans love their pets as evidenced by the findings of a National Pet Owners survey showing that 70% of U.S. households, or about 90.5 million families, own a pet. What’s more, 95% of those homeowners consider their pet a member of the family. With that in mind, carpet mills have been busy developing best-in-class products with pet protection—products that offer protection against accidents without compromising on aesthetics or durability.

Here are some recent introductions:


pet protection

Pledging to rethink what’s “paw-sible,” Anderson Tuftex’s (A/T) new Pet Perfect styles for 2023 are ultra-durable, easy-to-clean carpets with pet parents in mind. Featuring random striations and color variation, these four carpet products are a nod to a more crafted process that contains organic visuals. The new A/T Pet Perfect styles come in various designs and were inspired by the desire to design differently blended with the need for durable carpets for pet owners.


PureColor is Engineered Floors’ own proprietary brand of solution-dyed fiber that is used in every residential carpet that it makes. Because it’s solution dyed, the color goes all the way through the fiber, like the color in a carrot, meaning the color won’t fade, wear off and won’t stain. PureColor products offer a lifetime pet warranty, giving consumers the comfort and confidence that their new Dream Weaver carpet will perform.


pet protection

Marquis solution-dyed carpets provide outstanding stain and soil protection as well as exceptional texture retention. An example of this is Sweet Emotion, a new introduction offering the ultimate in pet and stain protection, as well as lifetime pet and stain warranty.


Cloud 9, Tarkett Home’s innovative new carpet fiber, exists to help thriving families—and their pets—create comfortable sanctuaries in the spaces where they rest and relax. Cloud 9 is a fiber that comes with Tarkett Home’s promise to provide affordable, beautiful, luxuriously soft flooring that stands the test of time. Cloud 9 is a solution-dyed polyester yarn with a natural resistance to staining and fading without compromising on softness. The collection includes 11 new products.


pet protection

Southwind’s new Fashion collection of products are designed to withstand the foot traffic and unfortunate accidents that come along with pet ownership. The goal of this collection is to have customers love their floor as much as their pets; as such, Southwind is offering 13 sharply designed MLCL, tip shears and loop products at affordable prices.


As a leading luxury flooring brand for more than 90 years, Karastan is reinvigorating its soft surface portfolio in 2023 with new SmartStrand and wool products as well as introducing an expanded assortment of Kashmere styles with All Pet Protection & Warranty. A new patterned style that combines the best attributes of Kashmere nylon and Triexta, Peaceful Tracery was designed with livability, inspiration and comfort in mind.


pet protection

Featured on the new SmartStrand Color Wall, Luxuriant Life is one of the line’s popular 2023 intros. Providing exceptional attributes, Luxuriant Life is enhanced with superior color, softness and durability. Additionally, Luxuriant Life is backed by Mohawk’s All Pet Protection & Warranty. If a pet stains it, Mohawk will replace it. With styles like Luxuriant Life, the SmartStrand Color Wall is set to help bring shoppers back to carpet.


New for 2023, Lineage joins the EnVisionSD Pet Solutions family. Designed to complement Masland’s Pedigree collection, Lineage is meant to be enjoyed by the entire family—pets included. EnVisionSD Pet Solutions products feature fresh, extended color palettes and provides up to 28 on-trend colors. In other words, a color for every home.


pet protection

Pet Perfect+ guarantees protection from the subfloor to the tip of the fiber. Building on one of the highest performing carpet collections in the industry with artful textures, blended color play and attractive striated visuals, new Pet Perfect+ styles offer enhanced durability. Protected from the bottom up by the combination of SoftBac wrinkle-free padding and LifeGuard Spill-Proof Technology, Pet Perfect+ carpet delivers high performance that is designed for people and perfect for pets.


Coming in 2023, Rosecore will add six new styles to its L.I.O.N. (luxury indoor outdoor nylon) offering, including the standout style San Simon. The proprietary yarn system utilizes the highest-quality UV stabilized SD Supersoft Nylon, offering exceptional performance while maintaining a silky soft hand. San Simon is a modern and simplistic grid hand-carved to perfection with a pin-dot accent. It is also pet and child friendly.


pet protection

FloorEver PetPlus carpet from Phenix features solution-dyed fibers, is pet friendly and has exceptional protection and durability. For peace of mind for pet owners, it resists difficult pet stains, reduces pet odors and easily releases pet hair. FloorEver PetPlus features Microban for 24/7 protection against the growth of bacteria, mold and mildew and will remain 99% cleaner than untreated surfaces. FloorEver PetPlus is also warranted for stairs for added performance.

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Feb. 20/27, 2023

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