AHF Products introduces Armstrong Flooring Lutea

Home News AHF Products introduces Armstrong Flooring Lutea

Armstrong Flooring LuteaMountville, Pa.— AHF Products introduced Armstrong Flooring Lutea, a new line of rigid core flooring that is said to encapsulate both beauty and performance.

“Lutea is a flooring innovation utilizing technologies that increase aesthetic and performance attributes,” said Yon Hinkle, vice president product management-resilient, AHF Products. “The sturdy planks are completely waterproof and the designs are colors and textures found in nature.”

Lutea is inspired by the design style Japandi, which blends aspects of Japanese and Scandinavian interiors to create soothing, serene spaces. “The aim of Japandi is to create Zen-like spaces that blur the lines between home and nature with a subtle mixture of clean lines and natural looking materials,” said Katie Gliuibizzi, senior designer. “You won’t find vibrant pops of color in Japandi spaces—instead, look for earthy tones and a lot of natural light to further blend home and nature.”

According to Gliuibizzi, one of the hallmarks of this design style is to bring together the pale, neutral tones that tend to be favored in Nordic interiors with the darker, richer shades of Japanese design. “Soothing neutrals have been trending on the West Coast and now have evolved into the rest of the country. At the same time, beautiful, rich warm browns offer a feeling of warmth and calm to spaces.”

Ranging from light and airy to dark and earthy wood looks, Armstrong Flooring Lutea’s two collections—Paradise and Zen—provide retailers with the look of affordable luxury for buyers. The 100% waterproof planks are available in a range of wood looks: birch, hickory, oak and pine. Paradise features a 20-mil wearlayer and 11 high-end designs and wide widths. Zen is a 12-mil wear layer floor that offers nine design-forward looks in popular widths.

Ideal for residential and multi-family use, Lutea features a reinforced core to provide enhanced dimensional stability, making it incredibly dent resistant and an ideal choice for three season rooms or for use in direct sunlight. Lutea’s strength will stand up to the chaos of pets, kids and the hustle and bustle of a busy home. Paradise offers a Lifetime Limited Warranty for Residential Use and a 10 Year Limited Warranty for Light Commercial Use; and Zen a 35-Year Limited Warranty for Residential Use. All feature an attached pad and easy locking install.

“It’s a gorgeous, absolutely stunning line,” Hinkle said. “It is not a value SPC, and it is not a high-end line—although it’s highly styled. We’re also offering a multitude of versatile display configurations. Retailers will have the option to carry the full line in a large-format display or select an abbreviated line.

Hinkle added that the Armstrong Flooring brand is vital to the company’s distributors, retailers and flooring contractors and it is a name consumers know and trust. “AHF Products is on a course to reenergize the Armstrong Flooring brand by blending its heritage with a forward focus on innovation, great new products and an ear to the customer.”

Must Read

Northann Corp. secures European patent for 3D printing technologies

Northann Corp., a leading innovator in the 3D printing industry, has secured a new, groundbreaking European patent for its state-of-the-art “DSE Embossing Technology,” which...

Karastan LuxeCraft debuts revitalized stone, wood fashions

Calhoun, Ga.—Karastan continues to expand its role as a complete flooring brand by focusing on fashion that transcends time with enhanced and authentic designs...

Fuse Alliance adds five new members

Fuse Alliance, a member-owned organization of professional commercial flooring contractors, has added five new members: BECA Commercial Flooring, Buckeye Floor and Ceiling, DeSoto Floor...

Underlayments: New formulations tout enhanced performance

Underlayments are valuable to the flooring retailer for several reasons—not the least of which being a satisfied customer. From comfort underfoot to sound absorption...

Hardwood enhancements bolster category’s lasting appeal

Hardwood may very well be the most aspirational flooring product (next to stone or ceramic tile). However, that doesn’t mean suppliers are relying solely...

Mohawk Group partners with water.org

Dalton—In celebration of World Water Day, Mohawk Group announced its partnership with Water.org in an effort to help increase access to safe water and sanitation...
Some text some message..