Viken, Sweden—The latest hardened wood range from Bjelin, featuring the new matt finish, has been released in a Select grading. Earlier this year, the company launched new products with updated and improved colors, formats and technologies. The clean and harmonious Select grading in the hardened oak range is the latest launch in the U.S.
“We’re excited to widen our offering,” said Zach Adams, Bjelin general manager for the U.S. “The Select grading is a popular choice in Scandinavia due to its clean and uncluttered appearance. We’re committed to excellence and delivering the ultimate flooring experience and believe this addition will be successful in the U.S. market.”
A grading, which refers to the variation in the floor’s appearance, is down to personal taste and a customer’s aesthetic preferences. The Select grading is an option for those seeking a harmonious and soothing atmosphere. It features some color variations and fewer whole knots. For a modern and contemporary home, this minimalist option is ideal, evoking a sense of peacefulness, refinement and elegance, according to the company.
The colors available in the Select grading are Powder White, Misty White, Earth Grey, Natural, Honey and the new Terra Brown shade. The deep brown is a classic and sophisticated complement to the existing light whites, greys and natural wood colors.
The Bjelin hardened wood range is empowered by the Woodura and 5G Dry technologies, developed by sister company Välinge Innovation. Woodura is a surface technology that is said to ensure the floors are 3x stronger than engineered wood floors while only a tenth of wood is needed, making this a more sustainable option.
The leakproof 5G Dry floor locking system ensures a fast, easy and durable installation without glue or nails. A watertight joint prevents water from seeping through the panels and damaging the subfloor, making these floors truly long-lasting, according to the company.