Dalton—Shaw Industries has named Annie Cowart the company’s residential division vice president of marketing. In this role, Cowart will build upon Shaw’s award-winning brands to drive greater value for both customers and consumers. Her leadership will enhance the company’s marketing and creative solutions team and help unleash unprecedented success for the team and Shaw’s customers, the company said.
“We are committed to further strengthening our marketing team and strategies because we know marketing empowers our customers to grow their businesses and reach more consumers,” said Scott Sandlin, Shaw’s executive vice president of residential business. “Annie has a proven track record of inclusive leadership, building diverse and well-rounded teams and placing the customer and their needs at the center of all that she does. I feel confident that Annie will help leverage the strengths of our residential marketing team to deliver even better results for our customers and our people. I am thrilled to have her join Shaw’s residential team.”
In 2001, Cowart began her career with Shaw and has since held a variety of leadership positions with the company’s residential and commercial divisions in supply chain, operations and customer experience. With all the roles Cowart has worked in, she has served as a voice for the customer and used their insights to catalyze growth. Most recently, Cowart served as the vice president of customer experience for Shaw’s commercial division where she partnered across the enterprise to create new customer solutions and innovations.