Laticrete introduces Platinum Plus adhesive mortar

Home Categories Installation Laticrete introduces Platinum Plus adhesive mortar

Platinum PlusBethany, Conn.—Laticrete, a leading manufacturer of globally proven construction solutions for the building industry, has introduced 254 Platinum Plus, a high-performance, lightweight thin-set adhesive mortar that builds on the strengths of the original 254 Platinum.

The new formula features a lighter, creamier consistency for greater workability and an impressive 60-minute open time to allow greater flexibility for installers on the job site. Additionally, a 25lb. bag of 254 Platinum Plus offers the same coverage as a standard 50lb. bag of adhesive mortar.

“We understand that whether you’re a professional contractor, architect or a DIY enthusiast, productivity and performance are paramount,” said Jonathan Scott, Laticrete senior product management. “254 Platinum Plus not only delivers on both fronts, but its smooth, creamy consistency and lightweight formula ensures it’s easy to work with.”

The new formula exceeds ANSI A118.15 requirements, the industry’s highest performance standard for cement-based adhesive mortars, making it ideal for any interior, exterior or submerged installations in commercial and residential projects. 254 Platinum Plus is UL Greenguard-certified for low volatile organic compounds (VOCs) and formulated without silica sand to ensure safer and healthier environments for contractors and end users.

For greater peace of mind, the formula incorporates Microban antimicrobial product protection to help prevent odor- and stain-causing bacteria and is backed by the Laticrete best-in-class lifetime system warranty.

Must Read

Emser Tile releases 2024 catalog

Los Angeles—Emser Tile has released its 2023/2024 catalog, available both in print and online. The newly released 450+ page resource offers an extensive and varied...

Latest innovations in subfloor solutions

Most professional installers would agree the ultimate success of any flooring installation largely depends on the condition of the subfloor that lies beneath. To that...

AHF announces exclusive partnership with Spartan Surfaces

Mountville, Pa.—AHF Products has entered into a strategic agreement with Spartan Surfaces, effective September 21, 2023. Spartan Surfaces will have exclusive distribution for the...

FCEF awarded federal grant for installation training

Dalton—The Floor Covering Education Foundation (FCEF) has been awarded a federal grant to fund installation training programs at several colleges in Alabama over the...

‘Tuesday Tips:’ 5 steps to prepare for severe weather

https://youtu.be/PKQ1PV2jLGE Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service...

Decocer to exhibit at Cersaie 2023

Bologne, Italy—Decocer, which specialized in the design and manufacture of small-size ceramic pieces, will participate once again in Cersaie with new designs this year....
Some text some message..
X