Tag "Laticrete"

    Installation: Self-levelers solve subfloor prep issues

Installation: Self-levelers solve subfloor prep issues

April 30/May 7, 2018: Volume 33, Issue 23 By Lindsay Baillie Retailers, installers and contractors know that what’s underneath a floor is just as critical to a consumer’s long-term happiness as the floor’s overall look and feel. For the consumer to get the most out of her floor over the life of the product, installers need to properly prep the substrate. To assist installers with this crucial step, manufacturers are

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    Proper education is the key to closing sales

Proper education is the key to closing sales

April 2/9, 2018: Volume 33, Issue 21 By Lindsay Baillie Arming retail salespeople with the knowledge to prescribe and sell the right underlayment for the job is the key to success, suppliers say. Once a retail sales associate is properly trained on the latest products, he or she must make it a point to educate the consumer. Following are a few key points to remember when selling underlayments. Look for

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    Latest cushion products promote performance enhancements

Latest cushion products promote performance enhancements

March 19/26, 2018: Volume 33, Issue 20 By Nicole Murray As consumer flooring trends continue to lean toward hard surfaces—specifically LVT, WPC and SPC—underlayment manufacturers are innovating to stay ahead as well as provide dealers with upsell opportunities. During Surfaces earlier this year, a host of underlayment manufacturers exhibited their latest products made for all types of flooring. Amorim showcased its underlayment for LVT and WPC applications. “We have tweaked

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Laticrete acquires Solepoxy

Bethany, Conn.—Laticrete has acquired Solepoxy, a Brazilian producer of high-quality resinous floor coatings, including epoxy, urethane, polyaspartic and epoxy terrazzo. The company will now operate under the name Laticrete Solepoxy. “This acquisition is an important part of our strategic plan to become a full-line supplier in the flooring industry worldwide,” said Erno de Bruijn, president and COO, Laticrete international division. “The technology, experience and reputation Solepoxy brings us in the

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Laticrete launches new electric radiant floor heating system

Bethany, Conn.—Laticrete introduces Strata_Heat, an electric radiant floor heating system. The system includes the Strata_Heat thermal pack, the high-performance Strata_Heat wire, a Wi-Fi enabled Strata_Heat thermostat and the Strata_Heat mat. The floor heating system transfers heat faster and more uniformly to reduce energy costs and provide customers with a customizable floor heating experience. “At Laticrete, our focus is on innovation,” said Jay Conrod, senior product manager, Laticrete. “The Strata_Heat system

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Laticrete honored with 2017 Family Business Award

Bethany, Conn.—Laticrete was honored at Hartford Business Journal’s 2017 Family Business Awards, which recognize outstanding achievements in family-owned businesses across the Northeastern region. “This award pays tribute to my parents, Dr. Henry M. Rothberg and Lillian Rosenstock Rothberg, and the company they took from a basement invention to a global powerhouse,” said David Rothberg, chairman and CEO of Laticrete. “We’re proud to have three generations—including four of their grandchildren—carrying on

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    Laticrete rolls out new specialist sales structure

Laticrete rolls out new specialist sales structure

Bethany, Conn.—Building on more than 60 years of providing customers with unmatched service, Laticrete is introducing a new sales structure to strengthen its field sales expertise. With the new structure in place, Laticrete aims to better understand and fulfill its customers’ needs by deploying a nationwide group of sales specialists to support its five core business channels—Tile and Stone Installation Systems, Concrete Construction Chemicals, Spartacote Resinous Flooring Systems, Stonetech Surface

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    Laticrete named one of Connecticut’s top family-owned businesses

Laticrete named one of Connecticut’s top family-owned businesses

Bethany, Conn.—Laticrete has been honored by Hartford Business Journal at its 2017 Family Business Awards, which recognize outstanding achievements in family-owned businesses across the Northeastern region. “This award pays tribute to my parents, Dr. Henry M. Rothberg and Lillian Rosenstock Rothberg, and the company they took from a basement invention to a global powerhouse,” said David Rothberg, chairman and CEO of Laticrete. “We’re proud to have three generations—including four of

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    Laticrete taps Maheu as North America director, product management

Laticrete taps Maheu as North America director, product management

Bethany, Conn.—Laticrete has hired Spencer Maheu as the North America director, product management. Maheu will supervise the Laticrete team of product managers in driving new product innovation across the North American region through the continued development and diversification of the company’s integrated marketing communications. “Spencer has the background and experience that will push our company’s product innovation further, allowing Laticrete to continue providing cutting-edge solutions for our customers,” said Sean

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    Laticrete launches new Spartacote urethane cement

Laticrete launches new Spartacote urethane cement

Bethany, Conn.—Laticrete has introduced Spartacote urethane cement to provide commercial and industrial production facility managers with a durable, high-performance coating system that can withstand thermal shock, heavy traffic and harsh impact. With its simple, two-step installation process and enhanced workability, Spartacote urethane cement gives coatings professionals a faster, easier installation. “Spartacote urethane cement can be applied on new or existing concrete after mechanical profile to a CSP 4/5,” said Jeff

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Laticrete products pass new OSHA workplace standards

Bethany, Conn.—Laticrete has validated through independent air sample testing that its top-selling bagged products fully comply with Occupational Safety and Health Administration’s (OSHA) new workplace standards (effective Sept. 23) that limit the amount of respirable crystalline silica dust on the jobsite. An industrial hygiene consultant has concluded that no respirable crystalline silica dust was measured above the OSHA detection limits in any of the products tested. In fact, the products

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    Laticrete, The First Tee partner for 2017 Presidents Cup Golf Tournament

Laticrete, The First Tee partner for 2017 Presidents Cup Golf Tournament

Bethany, Conn.—Laticrete has partnered with The First Tee of Essex County to invite the program’s junior golfers to attend the 2017 Presidents Cup Golf Tournament at Liberty National Golf Club in Jersey City, N.J. The First Tee is a national youth development program that focuses on shaping children’s lives by reinforcing values like integrity, respect and perseverance through the game of golf. “Part of our culture at Laticrete is investment

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Laticrete acquires international licensees

Bethany, Conn.—Laticrete has acquired global licensees Laticrete Costa Rica, Laticrete Norway and Laticrete Italia to further accelerate growth in the Scandinavian, European and Central American regions. “Our global reach allows us to be a local company in every community we serve,” said Erno de Brujin, president and COO, Laticrete international division. “These acquisitions are part of our long-term strategic plans for continued international expansion through the introduction of new products

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    Lillian Rosenstock Rothberg, 91

Lillian Rosenstock Rothberg, 91

December 19/26, 2016: Volume 31, Number 14 Lillian Rosenstock Rothberg, co-founder of Laticrete, passed away Nov. 27. She was 91. Those who knew Rothberg said she was the inspiration for the values instilled in the family-owned company. She co-founded Laticrete in 1956 with her late husband, Dr. Henry Rothberg, who died in 2014. While overseeing office and administrative functions in support of her husband’s efforts to raise the bar in

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    Laticrete appoints Carli to manager, business development

Laticrete appoints Carli to manager, business development

Bethany, Conn.–Laticrete recently appointed Matthew Carli to manager, business development, to the company’s marketing team. Reporting to Sean Boyle, Laticrete senior director, marketing and product management, Carli will take on several responsibilities, including financial forecasting and market research. “With Matt’s prior work experience and his extensive management training here at Laticrete, he brings a well-rounded, comprehensive skillset to the team. I have no doubt he will excel in this position,”

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Floor Covering News

Press Release

Avery Dennison Adhesive Tapes receive Floorscore certification

Painesville, Ohio—Three Avery Dennison Performance Tapes pressure-sensitive adhesive products—FT 8905, FT 8375 and FT 8325—have received FloorScore certification based on the results of an independent assessment conducted by SCS Global Services.  Developed

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Patcraft introduces new line, Estrato

Cartersville, Ga.—Patcraft has introduced Estrato, its newest product for high-performance environments. Inspired by the beauty of abstract botanicals, the scale and movement within the product’s pattern creates a sophisticated flooring

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Shaw Industries achieves carbon neutrality in carpet manufacturing

Dalton, Ga.—Shaw Industries Group has achieved carbon neutrality in its commercial carpet manufacturing operations. The achievement encompasses all commercial carpet manufacturing facilities that Shaw owns and operates globally, including those

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