Dalton—Engineered Floors has hired Mike Sanderson as its vice president of product marketing. In this role, Sanderson will be responsible for developing product and market strategies that position the company to achieve long-term growth, while meeting annual revenue and profitability goals. He will continually identify and assess new markets, product and technology opportunities and ensure resources are in place to drive marketing strategy and capitalize on opportunities.
A 20-year veteran in the industry, Sanderson was the residential product marketing manager with Shaw Industries, where he designed, developed, created and maintained residential carpet products while considering trend, capacity, competition and line maintenance.
“Mike brings value to our company because of his extensive experience working within our industry,” said James Lesslie, assistant to the chairman. “He has particular expertise in product design and development, supporting sales and providing pricing strategies that will continue to propel Engineered Floors as the fastest growing carpet mill in the world.”