Lancaster, Pa.—Armstrong Flooring is part of Newcastle Brown Ale’s Band of Brands mega-ad campaign for the “big game.” Newcastle released its crowd-funded Super Bowl ad with a starring role for Armstrong floors.
Armstrong is first up in the commercial that humorously squeezes 37 brands into one 60-second ad. This Band of Brands ad by Droga5 Advertising represents Newcastle’s latest attempt to poke fun at conventional advertising. It will only air on local NBC TV stations during Sunday’s game in Palm Springs, Calif., but it is already going viral on the web.
“We’ve been able to participate in what’s probably the world’s first crowd-funded ‘big game’ ad in a really fun way, targeting a millennial audience who appreciates creative advertising, great products and a good laugh,” said Mara L. Villanueva-Heras, residential marketing, Armstrong.
The ad is accessible via YouTube, Facebook, Twitter and Armstrong.com.