Dalton–Shaw Floors’ consumer facing website, ShawFloors.com, has been named the 2015 Kentico Site of the Year in the industry and manufacturing category. Kentico’s Site of the Year contest compares brand websites from around the world, searching for best-in-class user experiences.
Redesigned and launched in 2015, the strategy behind the new responsive site was to provide the consumer with not only the best flooring industry website, but a world-class experience, and stop her in her tracks as she navigates online searching for project inspiration.
“To meet the demands of today’s digital consumer and further our lead as the premier brand in flooring, we created an online showstopper and our Shaw team of experts is so proud to be recognized globally for this effort,” said Misty Hodge, director of digital marketing, Shaw Floors.
With consumers spending more time researching and shopping for products online, it was Shaw’s primary redesign objective to position itself as the most trusted flooring resource by reaching the consumer at all states of the shopping journey. “With the number of devices now outnumbering the world’s population, it was a critical component of our redesign goal to reach and inspire this new digital consumer everywhere she shops, on any device—from desktop to tablet to phone,” Hodge said.
ShawFloors.com features motion graphics, videos and a catalog of products rich in imagery. The site also boasts enhanced SEO capabilities generating the highest volume of organic traffic in the history of ShawFloors.com.