Hamstrung by record inflation, supply chain woes and a lingering pandemic, flooring retailers somehow managed to achieve record sales in 2021 and followed that up with a robust five months to start 2022.
How are they doing it? For many retailers, success is no accident. In challenging times, the good ones have the systems and procedures in place to keep winning or seek out their own retail sales advice.
Highly successful retailers put customers first. We all know that but not everyone is able to execute. Indeed, they find meaningful ways to express their care and appreciation for the people who buy their products—through great service, special events and initiatives that demonstrate they understand what’s important to the customer.
To quote flooring retail guru Tom Jennings: “They say that champions don’t do one thing 100% better than their competitors; rather, they do 100 things 1% better.”
The following pages provide excerpts from flooring retailers doing just that.
FCNews rounded up scores of retailers from North America to get their retail sales advice and strategies on a host of topics—customer service, merchandising, marketing, hiring/training and installation. Regardless of the specific objective or goal, we are confident you will find valuable nuggets of information to incorporate into your business every day.
To view the full supplement, visit here.
