Inside FCNews

  • American OEM achieves CARB-exempt status

    April 2/9, 2018: Volume 33, Issue 21   Burns, Tenn.—American OEM, a private-label hardwood flooring manufacturer, has obtained renewed status of its CARB ULEF exemption on engineered wood flooring products. This renewal was granted after a perfect record of passing indoor air quality tests for formaldehyde emissions and was also extended to include product with HDF core materials, which the company will manufacture beginning in the second quarter of 2018.

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    Marketing online: Fearing social media—a thing of the past

    April 2/9, 2018: Volume 33, Issue 21 By Lindsay Baillie     With all of the resources available today, social media should no longer evoke fear of the unknown. However, despite the large shift in favor of social media sites, there are still retailers with lingering fears of how to create, maintain and drive traffic to their social sites. FCNews spoke with several digital marketing experts to find solutions to

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    Rigid core continues to set new standards

    April 2/9, 2018: Volume 33, Issue 21 By Ken Ryan   Even seasoned flooring executives are stunned at the growth of the rigid core subsegment that burst onto the scene less than two years ago and has morphed into a super cell of flooring. Jimmy Tuley, vice president, residential resilient business, Mannington, just returned from Domotex Asia where he saw scores of new entries. “We saw combinations of wood on

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    NRF prioritizes service for partners at NEFM

    April 2/9, 2018: Volume 33, Issue 21 By Steven Feldman & Mara Bollettieri Uncasville, Conn.—Winter turned to spring on March 19 as things were heating up at NRF Distributors’ New England Flooring Market (NEFM). With 110 vendors showcasing their latest wares to an estimated 320 customers, Terry Gray, vice president of marketing, was anticipating the one-day event to generate $3 million in business. Every vendor offered some type of special

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    Group membership, participation buck trends

    April 2/9, 2018: Volume 33, Issue 21 By Ken Ryan   Biloxi, Miss.—Mature associations ordinarily don’t see a 25% increase in membership year-over-year after 36 years in business. But these are no ordinary times for the FCICA, the flooring contractors’ association, which has experienced explosive growth on several fronts, as was evidenced at its annual convention here last month. Total membership climbed to 250 in 2018, up from 201 a

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    U.S.-China tariff tiff troubles some flooring executives

    April 2/9, 2018: Volume 33, Issue 21 By Ken Ryan   Flooring executives are acting with trepidation amid the escalating trade dispute between the U.S. and China, which ratcheted up a few notches last week when the Trump administration threatened to impose tariffs on some $50 billion in Chinese imports across 1,300 categories of products. The imports targeted for 25% levies range from high value-added goods, such as medicines and

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    Wood: State of the industry—Builder business, remodel sector propel category

    April 2/9, 2018: Volume 33, Issue 21 By Reginald Tucker   Preliminary anecdotal information shows the hardwood flooring category grew between 3% and 4% in 2017, placing the estimated value of the category just north of $2.31 billion at the first point of distribution. That growth, manufacturer executives say, puts the category on par with the estimated growth of the industry as a whole but slightly above the total gross

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    Underlayment: Education is the key to sales success

    By Lindsay Baillie   Arming retail salespeople with the knowledge to prescribe and sell the right underlayment for the job is the key to success, supplier say. Once a retail sales associate is properly trained on the latest products he or she must make it a point to educate the consumer. Following are a few key points to remember when selling underlayments: Look for trade-up opportunities. Underlayments offered on a

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    Mills find a niche with custom rug programs

    March 19/26, 2018: Volume 33, Issue 20 By Ken Ryan   As hard surface products continue to take market share residentially, carpet mills are facing some choices: hope the pendulum swings back to broadloom, or get in on the action. Many of them chose the latter, offering custom area rug programs as an add-on sale to hardwood and other types of hard surfaces. In fact, for some mills, business has

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    Latest cushion products promote performance enhancements

    March 19/26, 2018: Volume 33, Issue 20 By Nicole Murray As consumer flooring trends continue to lean toward hard surfaces—specifically LVT, WPC and SPC—underlayment manufacturers are innovating to stay ahead as well as provide dealers with upsell opportunities. During Surfaces earlier this year, a host of underlayment manufacturers exhibited their latest products made for all types of flooring. Amorim showcased its underlayment for LVT and WPC applications. “We have tweaked

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    Floor Covering News

    Press Release

    Armstrong energizes commercial vinyl sheet in new DecorArt Rejuvenations

    Lancaster, Pa.—DecorArt Rejuvenations flooring, a vinyl sheet collection from Armstrong Flooring, introduces a versatile range of updated designs that deliver enhanced realistic visual impact and long-lasting performance to contract interiors.  New visuals with exquisite

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    Crossville’s Convergence collection awarded Silver at Best of NeoCon

    Crossville, Tenn.—Crossville was recognized with a Silver Award for its new Convergence glass collection at the Best of NeoCon showcase, June 11, in Chicago at the kickoff breakfast to NeoCon 2018. Honored

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    Senior living solves acoustic challenges with Ecore flooring

    Canton, N.C.— Lisa Leatherwood, MSN, RN and administrator of Silver Bluff Village, a family-owned and operated senior living community, sought to refresh the design of the corridors and nurses’ station

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