Inside FCNews

  • Wood: Builders buck tradition in format shift

    January 16/23, 2017: Volume 31, Number 16 By Reginald Tucker   New home builders have long chosen solid hardwood flooring for many of their projects. Perhaps out of tradition, attractive cost or product availability—or a combination thereof—solid ¾-inch products have long enjoyed a sizeable market share in this key end-use sector. However, advancements in manufacturing technology with respect to new engineered offerings that aim to mimic solid floors in terms

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    Women in Flooring: Ann Wicander—Fifth-generation success in cork, underlayments

    January 16/23, 2017: Volume 31, Number 16 By Lindsay Baillie Ann Wicander, president of WE Cork, represents the fifth generation of her family to be involved in the cork industry. Wicander’s journey began with her father, who headed the branch of the family’s cork company in Switzerland, where Wicander was born. “We were there for 11 years, during which time my father gave my older brothers and me lots of

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    Ceramic: Domestic production fueled by burgeoning demand

    January 16/23, 2017: Volume 31, Number 16 By K.J. Quinn   Once upon a time, the U.S. ceramic business was dominated by foreign competition, which had a leg up on their local counterparts in production technology, styling and distribution channels. But that is no longer the case, as domestic companies bolster capacity and open more factories in their efforts to strengthen market share and take advantage of a fast-growing market.

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    Kronospan USA expands manufacturing capabilities

    January 16/23, 2017: Volume 31, Number 16 By Reginald Tucker Following two decades of serving primarily as a European private-label laminate supplier to the industry, Kronospan is focusing squarely on the North American market. Initiatives range from expanding its U.S. manufacturing footprint, developing stylish new products geared for American consumers and putting more emphasis on the Kronospan brand. First and foremost, its stateside division, Kronospan USA, is demonstrating its commitment

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    Laminate: Thicker products, stronger cores = high-margin opportunities for dealers

    January 16/23, 2017: Volume 31, Number 16 By Reginald Tucker In the laminate price battle with the big boxes, specialty retailers may have another advantage: the willingness to promote thicker, beefier products that are not only designed to perform better over the long haul but also provide higher margin opportunities compared to base-grade, entry-level product. While the home center channel is able to drive traffic pushing laminates in the $1.99-$2.99

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    Carpet: Spoiler alert—Broadloom isn’t going away

    January 16/23, 2017: Volume 31, Number 16 By Ken Ryan With hard surfaces growing and gaining market share over soft surfaces every year, it might be easy to dismiss carpet as a has-been product. And yet, carpet is still the queen of floor covering, the largest percentage category by more than three times that of runner-up resilient, the fastest-growing segment. Carpet has lost market share, no doubt, but the drop-off

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    Full-service installation vs. cash and carry: Dealers say each has its merits

    January 16/23, 2017: Volume 31, Number 16 By Ken Ryan For many flooring retailers, comparing a cash and carry sale with a full-service installation transaction is like comparing oranges and apples. Both taste good but are not the same. Depending on the customer, cash and carry can be very time consuming if product details and installation have to be explained. There are also more product returns, which can add to

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    Armstrong seeks to ‘Elevate’ sales

    Main Street program offers product, sales tools, training January 16/23, 2017: Volume 31, Number 16 By Reginald Tucker  Early adopters of Armstrong’s Elevate line of Main Street-driven products (FCNews, Nov. 21/28, 2016) are hopeful it will translate into more business opportunities and, thus, additional sales. The program not only offers a diverse product assortment that draws from the company’s extensive residential and commercial portfolio, but it is also heavily supported

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    Compensation conundrum

    Dealers debate salary vs. commission for RSAs January 16/23, 2017: Volume 31, Number 16 By Ken Ryan Flooring is an unusual retail species. Unlike mass merchants or other high-traffic venues, the typical flooring store may only see five or 10 customers in a day. Further research shows that for nearly 25% of dealers, between one and five people will buy flooring from them in a given week—which translates to less

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    Marketing to millennials means knowing what makes them tick

    January 16/23, 2017: Volume 31, Number 16 By Lindsay Baillie Millennials are often described as radically different from their baby boomer and Generation X predecessors. This new group of customers has forced retailers to spice up promotions, websites and showrooms—all in hopes of catching the millennial’s eye. Several retailers shared their thoughts on how and when to attract millennials. Craig Phillips, Barrington Carpet & Flooring Design, Akron, Ohio “Our retail business

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    Floor Covering News

    21st Annual Award of Excellence Survey

    Press Release

    Armstrong Flooring wins two 2016 Good Design Awards

    Lancaster, Pa.–Two of Armstrong Flooring’s products–Vivero luxury flooring with patent-pending Diamond 10 Technology and Performance Plus hardwood–were awarded the Good Design 2016 Award. The award emphasizes quality design of the highest

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    Schönox to announce contest winners at Surfaces

    Las Vegas—The third annual Schönox Worst Subfloor Contest opened nine months ago with the starting-gun phrase, “Worst Case Scenario, You Win!” The winners will be announced at the Schönox booth

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    Creating Your Space helps flooring dealers create more leads, sales

    San Rafael, Calif.—Creating Your Space, an independent provider of online marketing products and services specifically for retail flooring dealers, will be introducing Easy Email Marketing at The International Surface Event

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