Tag "digital marketing"

Al’s Column: How to develop a ‘right-sized’ marketing plan

December 18/25, 2017: Volume 32, Issue 14 By Jennifer Smiga   (First of two parts) The slick print campaigns and glowing Instagram stories of big brands can make successful marketing feel out of reach, especially when you are running a one-person marketing department for a company, drafting budgets while posting to Facebook in the same day. It could even be soul crushing. If you’re in this position, don’t let it

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    Digital marketing: Retailers sharpen search optimization strategies

Digital marketing: Retailers sharpen search optimization strategies

October 9/16, 2017: Volume 32, Issue 9 By Lindsay Baillie   It should come as no surprise that today’s consumers start their purchasing journey online. Many use search engines, social media, company websites, review platforms and online advertisements to obtain more information about products—or retailers, for that matter—so they are better positioned to make a purchasing decision long before they enter the store. To get noticed flooring dealers must have

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    Digital marketing: Multiple ways to engage with consumers online

Digital marketing: Multiple ways to engage with consumers online

October 9/16, 2017: Volume 32, Issue 9   The marketing landscape continues to change, especially as more shoppers utilize online media. To capture the attention of these consumers retailers are strengthening their presence online through digital marketing. So, what constitutes digital marketing? According to Marketo, a leader in marketing automation software, digital marketing refers to “advertising delivered through digital channels such as search engines, websites, social media, email and mobile

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    Lisbiz Strategies: Add email marketing to your digital strategy

Lisbiz Strategies: Add email marketing to your digital strategy

October 9/16, 2017: Volume 32, Issue 9 By Lisbeth Calandrino   Digital marketing uses online channels and methods that allow you to analyze what is and isn’t working. Because we’re talking about electronic media, this analysis can be done immediately. You can make changes on the spot if something isn’t working, which is not always possible with every marketing channel. When I was in the retail business, I used weekly

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    Digital Marketing: Ready-made outreach programs at dealers’ fingertips

Digital Marketing: Ready-made outreach programs at dealers’ fingertips

October 9/16, 2017: Volume 32, Issue 9 By Lindsay Baillie   Most retailers know they have to invest in digital marketing. However, not all dealers have the time or resources to run an effective digital campaign. While various marketing companies are available to provide digital help, flooring manufacturers are also stepping up to assist retailers. Following is a sampling of some of the digital marketing initiatives currently available for retailers

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    Technology: Mohawk’s Omnify program drives results for retailers

Technology: Mohawk’s Omnify program drives results for retailers

Web-based solutions, tools aim to boost dealers’ online presence August 28/September 4: Volume 32, Issue 6 By Lindsay Baillie   Mohawk’s Omnify, a program introduced at the company’s Solutions conference last year, is beginning to make an impact on dealers’ online initiatives. The program, named for its ability to provide “omni-channel solutions,” aims to simplify digital marketing by capturing and tracking leads, and streamlining social media publishing and search engine

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Houzz launches trade program

Palo Alto, Calif.—Houzz has launched the Houzz Trade Program to provide industry professionals with multiple ways to profit from purchasing and recommending products in the Houzz Marketplace. The Houzz Marketplace offers everything from items for major remodeling projects and custom home builds, such as bathtubs and fixtures, to furniture and decor products. All professionals working in the home improvement industry, including designers, architects, contractors and more, can apply to the program.

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    Technology: Houzz programs support retailers, suppliers

Technology: Houzz programs support retailers, suppliers

May 22/29, 2017: Volume 31, Issue 25 By Lindsay Baillie Houzz, a visual-based, online platform focused on home renovation and design, is working to provide flooring retailers a space to develop name recognition in their local markets. The goal is to help retailers reach new customers and network with other flooring/home remodeling professionals. “Houzz is the largest platform for home remodeling and design,” said Kathleen Hegedus, industry marketing representative for

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    Technology: Podium places online reviews front and center

Technology: Podium places online reviews front and center

May 22/29, 2017: Volume 31, Issue 25 By Lindsay Baillie   Podium, a customer interaction platform, is looking to make it easier for flooring retailers to manage their online reviews and customer interaction. The company, which was founded in 2014 by Eric Rea and Dennis Steele, allows businesses to not only build and manage online reviews, but also drive interest with potential and existing customers through channels like text message.

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    Social Media: Using Instagram to find new customers

Social Media: Using Instagram to find new customers

February 27/March 6, 2017: Volume 31, Issue 19 By Ayme Sinclair, Stanton Carpet   If you look at the top 100 brands in the world, 90% of them have an Instagram account. More importantly, customer interactions with the brands that are on Instagram are 10 times higher than Facebook, 54 times greater than Pinterest and 84 times higher than Twitter. Statistics prove Instagram is by far the best platform for

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    Marketing Mastery: Inspiring 5-star reviews

Marketing Mastery: Inspiring 5-star reviews

February 27/March 6, 2017: Volume 31, Issue 19 By Jim Augustus Armstrong   (Second of two parts) In my previous column (FCNews, Feb. 13/20) I discussed why online reviews are so critical to a retailer’s success. I also listed several highly effective, proven strategies for creating a fantastic experience for your clients. In this column I share some best practices for requesting reviews. Let’s assume you’re providing phenomenal service for

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    Technology: Quick-Step helps dealers take digital leap

Technology: Quick-Step helps dealers take digital leap

February 27/March 6, 2017: Volume 31, Issue 19 By Lindsay Baillie   Quick-Step, known for its laminate, hardwood and luxury vinyl flooring, is also making strides in helping retailers on the digital marketing front. Three of its most recent programs—Blogger Influencer Outreach, Quick-Step Toolbox and Style My Floor—all provide retailers with materials to help digitally inform and inspire consumers, close sales and bring customers from the retailers’ websites into their

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    Guest Column: Best practices in digital image management

Guest Column: Best practices in digital image management

February 27/March 6, 2017: Volume 31, Issue 19 By Phil Kenyon   The use of the Internet and mobile devices as a means of researching products is increasing on a steep exponential curve. This is particularly true in the flooring industry—where there is a strong correlation to fashion and design and, hence, a heavy emphasis on visuals. Now, more than ever, retailer/manufacturer websites represent a major portal for your customers

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    Social media: How to create a consistent Instagram feed

Social media: How to create a consistent Instagram feed

January 30/February 6, 2017: Volume 31, Number 17 By Ayme Sinclair, Stanton Carpet With over 50 million photos being uploaded daily, Instagram is the most powerful platform you can use to engage directly with your audience. When someone comes to your profile he or she will not only see the bio we talked about how to create in my last column, but a collection of the last photos you’ve posted.

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    Marketing to millennials means knowing what makes them tick

Marketing to millennials means knowing what makes them tick

January 16/23, 2017: Volume 31, Number 16 By Lindsay Baillie Millennials are often described as radically different from their baby boomer and Generation X predecessors. This new group of customers has forced retailers to spice up promotions, websites and showrooms—all in hopes of catching the millennial’s eye. Several retailers shared their thoughts on how and when to attract millennials. Craig Phillips, Barrington Carpet & Flooring Design, Akron, Ohio “Our retail business

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Floor Covering News

Press Release

Aspecta by Metroflor translates Declare labels

Norwalk, Conn.—Metroflor has published all the Declare labels for its Aspecta LVT commercial range in five languages: Spanish, French, Italian, German and Dutch. Rochelle Routman, Metroflor chief sustainability officer, who

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NeoCon celebrates 50 years of tomorrow’s design

Chicago—Registration is now open for the 50th edition of NeoCon, the world’s leading platform and most important event of the year for the commercial design industry. NeoCon 50 will take

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Couristan bolsters sales team

Fort Lee, N.J.—As Couristan prepares for an explosive 2018 and the launch of several new collections at Surfaces 2018, the company has hired two leading residential floor coverings sales executives

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