London—Cyncly, a global market leader for end-to-end software and content solutions to the spaces for living industry, has completed the acquisition of another web-based service provider in the flooring industry Mobile Marketing, a leading technology-led web services and digital marketing provider tailored to flooring retailers in North America.
Mobile Marketing aims to make it easy for flooring retailers to establish, manage and measure their online presence. Through a single solution, they can increase brand awareness, expand customer engagement and loyalty and boost lead generation. The marketing technology company offers tailored websites, e-commerce tools and digital advertising solutions, including social media management, SEO and paid search. The Mobile Marketing team is backed by decades of experience in the flooring market, enabling it to offer highly specialized software and services tailored for flooring retailers to help grow their businesses.
The acquisition enhances Cyncly’s flooring offerings, delivering an integrated solution across the customer journey. It begins with website and digital engagement and continues through customer relationship management, measurement and estimation, seamlessly connecting to the industry’s leading enterprise resource management solutions. Cyncly’s platform will help Mobile Marketing to scale and accelerate its growth with the benefits of a world-class global organization including best-in-class sales and marketing strategies, tailored customer service and decades of R&D experience.
Carole Cross, founder and CEO of Mobile Marketing, will continue to lead the offering within Cyncly. “Over the last decade, I have been privileged to build Mobile Marketing on a foundation of partnerships with top manufacturers, influential groups, innovative service providers, an incredible team and, most importantly, talented and committed customers who have trusted us to help them succeed,” she said. “We’re thrilled to join the Cyncly team and to expand the ways we can serve our valued customers.”
David Tombre, CEO of Cyncly, added, “The addition of Mobile Marketing to Cyncly brings together some of the brightest minds in flooring, united to better serve our customers. Mobile Marketing shares our commitment to putting our customers’ success at the heart of our decisions. We are excited to welcome the team to Cyncly and unlock new potential for the flooring industry.”
James Hamilton, COO of Cyncly, noted, “We are passionate about helping our customers grow, reduce complexity and create value. Our combined flooring offering means customers can now access one integrated solution, from inspiration and engagement to optimized project estimation, selling and resource management. Together, these solutions will help our flooring customers engage with their clients, optimize their business processes and deliver an outstanding consumer experience.”