Tag "Novalis"

    Novalis taps Ehrlich as VP of sales, marketing

Novalis taps Ehrlich as VP of sales, marketing

Toronto, Canada—Novalis Innovative Flooring has tapped industry veteran Steve Ehrlich as vice president of sales and marketing for its North American operations. Ehrlich most recently directed new business activity at Invista for the Stainmaster brand in the hard surfaces flooring category. Prior to his post at Invista, Ehrlich held executive positions with The Home Depot, where he was merchandiser for hard surfaces, and Hoboken Floors, where he was senior vice president of

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    Novalis introduces Serenbe at Surfaces

Novalis introduces Serenbe at Surfaces

Toronto, Canada—Novalis Innovative Flooring is unveiling its new Serenbe LVT collection made with high density core (HDC) technology at Surfaces 2018. Both rigid Serenbe HDC and flexible Serenbe glue down will be offered to Novalis dealers under the NovaFloor brand. “Serenbe is the culmination of 30 years of experience and advancements we have made at Novalis in LVT,” said John Wu, president and CEO, Novalis Innovative Flooring. “Serenbe is truly a remarkable

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    Novalis receives Greenguard Gold certification for all products

Novalis receives Greenguard Gold certification for all products

Toronto, Canada—Third-party program specifier UL has certified that all Novalis flooring products, including glue down, loose lay and rigid products HPC (High Performance Core) and HDC (High Density Core) are Greenguard and Greenguard Gold indoor building products. Greenguard certification gives assurance that products designed for use in indoor spaces meet strict chemical emissions limits, contributing to the creation of healthier interiors. Greenguard Gold certification (formerly known as Greenguard Children & Schools Certification) offers

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    Novalis invests in the future of flexible, rigid core LVT

Novalis invests in the future of flexible, rigid core LVT

Toronto, Canada—Novalis Innovative Flooring completed a landmark deal with Zhenjiang City to purchase a 35–acre tract directly across from its existing manufacturing facility. The company plans to erect a new state-of-the-art LVT plant—doubling the size of its current facility. In addition to new LVT production lines, the new facility will house the company’s new headquarters and administrative offices, expanded R&D and Design facilities, and a new Customer Experience Center to

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    Novalis taps CFD as a distributor for NovaFloor

Novalis taps CFD as a distributor for NovaFloor

Toronto—Novalis Innovative Flooring has added Commercial Flooring Distributors (CFD) as a distributor for its NovaFloor product line. CFD is based in Debary, Fla., and serves the entire state, providing commercial flooring product, consulting and quick shipping to a diverse customer list. “We are excited to add CFD as a new distributor. With their long dedication to their customers, suppliers and the flooring industry, we know they’ll fit in perfectly with

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    Power of brands: Quality products, service stand out in a crowd

Power of brands: Quality products, service stand out in a crowd

August 14/21: Volume 32, Issue 5 By Lindsay Baillie A well-known brand has great influence in the mind of the consumer; it can affect her positively or negatively, research shows. According to Latham & Co., a brand consultancy, a strong brand contains incredible power—not just how it is perceived in the world, but also how it redefines the competitive landscape, connects with prospects and influencers, creates memorable experiences, builds lasting

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    AVA by Novalis will have its first showcase at NeoCon

AVA by Novalis will have its first showcase at NeoCon

Chicago—Novalis Innovative Flooring will, for the first time, show its AVA Commercial Specified LVT at NeoCon. The entire line of AVA flooring will be on display at the new Spartan Surfaces Chicago Showroom, just a short walk from The Mart, during the show hours on June 12 and 13. The showroom is located at 162 W. Hubbard, Suite 300. Spartan Surfaces is a sales and consulting group specializing in commercial

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    AVA by Novalis to show at HD Expo

AVA by Novalis to show at HD Expo

Toronto, Ontario, Canada—Novalis Innovative Flooring will be showcasing its AVA commercial specified LVT at HD Expo, May 3-5 at the Mandalay Bay, Las Vegas. The complete line of AVA LVT will be on display for the hospitality industry, according to Melissa Quick, commercial product & marketing manager for the AVA brand. “We are excited to be exhibiting at this 
industry-leading event,” said Quick. “Our AVA line is one of the most

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    Novalis partners with Cartwright Distributing

Novalis partners with Cartwright Distributing

Toronto—Novalis Innovative Flooring has recently added Cartwright Distributing to the growing list of floor covering distributors for its NovaFloor LVT product line. Cartwright was established in 1986 and is based in Denver, Colo. It serves Colorado, Nebraska and Wyoming. “We are extremely pleased that Cartwright has chosen Novalis to introduce its customers to LVT flooring,” said Mark Hansen, VP North America for Novalis. “We have been the brand to launch

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    Novalis, partners support worthy cause

Novalis, partners support worthy cause

Coalition helps flood-ravaged Louisiana communities begin rebuilding process March 27/April 3, 2017: Volume 31, Issue 21 By Reginald Tucker   For a storm with no name, it sure inflicted a lot of destruction on Baton Rouge and surrounding areas. The storm rolled in on Aug. 12, 2016, with more than three times the amount of rainfall than Hurricane Katrina, the massive superstorm that ravaged Louisiana back in 2005. Over the

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    Resilient: Anatomy of a winning product

Resilient: Anatomy of a winning product

December 19/26, 2016: Volume 31, Number 14 Some products tout high-performance capabilities such as waterproof attributes and resistance to scuffing, scratching and heavy foot traffic. Others, meanwhile, focus on aesthetics—be they visuals that aim to replicate natural materials such as wood and stone, or more abstract designs that draw their influences from art and geometry. These products run the gamut from more recent introductions to the resilient category to existing

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    Digital Marketing: Novalis uses digital strategy to enhance its family of brands

Digital Marketing: Novalis uses digital strategy to enhance its family of brands

November 7/14, 2016: Volume 31, Number 11 By Ken Ryan Novalis Innovative Flooring is emerging as a forceful player in the LVT/WPC market, thanks in large part to a strategy to drive its brands through digital and social platforms. In just two years, Novalis has grown from a neophyte in the digital space to a company with a well-rounded and robust digital strategy. According to Julie Foster, product and marketing

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    Novalis previews new AVA products at NeoCon East 2016

Novalis previews new AVA products at NeoCon East 2016

Philadelphia, Pa.—For the second consecutive year, Novalis Innovative Flooring had a few surprises at NeoCon East with its AVA Commercial LVT line. “Last year, we actually formerly introduced AVA at NeoCon East,” said John Wu, president and CEO of Novalis. “This year, we previewed an expanded product offering for 2017.” Currently, the AVA brand is made up of three collections, each designed and targeted for specific kinds of installations. AVA

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    Resilient: Novalis rides commercial sector’s rising tide

Resilient: Novalis rides commercial sector’s rising tide

April 11/18, 2016; Volume 30, Number 21 By Reginald Tucker By most accounts, 2015 was a fortuitous year for Novalis Innovative Flooring. During that time, the company—known for its modern, environmentally friendly approach to LVT product development—expanded its global manufacturing and warehousing capabilities to better serve its distributors and end users. The end result, according to John Wu, the company’s president, was not only the successful launch of new product

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    Novalis enters agreement with Unilin’s licensing division on COREtec

Novalis enters agreement with Unilin’s licensing division on COREtec

Toronto—Novalis Innovative Flooring has entered into an additional license agreement with Unilin’s licensing division under which its NovaCore product line (and other WPC-type products) will from now on also be licensed under the USFloors patent portfolio. Novalis entered into a licensing arrangement with Unilin in early 2010, and was at that time one of Unilin’s first licensed partners for LVT flooring. This cooperation has since then been expanded by adding

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Floor Covering News

Press Release

CTEF to hold CTI, ACT demonstrations at TISE

Pendleton, S.C.—The Ceramic Tile Education Foundation (CTEF), which provides education and installer certification for professionals working in the ceramic tile and stone industry, will be conducting ongoing demonstrations of the

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Retail Lead Management builds new integrations with flooring ERP systems

Columbus, Ohio—Retail Lead Management has recently completed the development of its initial integrations with two flooring ERP systems: RollMaster and RFMS. The company is also scheduled to launch its Qfloors

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Scott Group Studio names new co-CEOs, chairman

Grand Rapids, Mich.—Scott Group Studio, a leading designer and manufacturer of custom, handmade luxury carpets, has named John Hart and Tim Hill as co-chief executive officers. Hart has a 20-year

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