Tag "retail education"

    Retail Education: Creative promos spark sales during lull

Retail Education: Creative promos spark sales during lull

December 18/25, 2017: Volume 32, Issue 14 By Ken Ryan   This special FCNews Retail Education series, sponsored by 3M, is designed to help specialty retailers build their business through proven merchandising and marketing strategies as well as general best practices.   There’s a reason many flooring dealers use the weeks leading up to Christmas to take a much-needed vacation—it’s because those 30-45 days between Thanksgiving and New Years are

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    Retail education: Training remains priority No. 1

Retail education: Training remains priority No. 1

This special FCNews Retail Education series, sponsored by 3M, is designed to help specialty retailers build their business through proven merchandising and marketing strategies as well as general best practices.     August 14/21, 2017: Volume 32, Issue 5 A flooring retailer stood up at a trade conference and bemoaned the amount of training he was providing his staff. “What if I spend the next year training them and then

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    Retail Education: Tried-and-true practices for recruiting, hiring and training

Retail Education: Tried-and-true practices for recruiting, hiring and training

This FCNews Retail Education series, sponsored by 3M, is designed to help specialty retailers build their business through proven merchandising and marketing strategies as well as general best practices.   December 19/26, 2016: Volume 31, Number 14 By Reginald Tucker For Majorie Benson, owner of Friendly Floors, the key to hiring the right salesperson lies in finding someone who is sincere. “I believe sincerely wanting to match a product and installation

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    Retail Education: Best practices

Retail Education: Best practices

May 23/30, 2016; Volume 30, Number 24 This special FCNews Retail Education series, sponsored by 3M, is designed to help specialty retailers build their business through proven merchandising and marketing strategies as well as general best practices. Pam Kulick, owner of JK Carpets, Locust Grove, Va., had these words of wisdom for floor covering dealers looking to attract new customers while retaining existing clients: “Build your business on integrity, honesty

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Retail Education: Negatives make positives

By Kelly Kramer July 22/29; Volume 27/Number 7 So often in sales we tend to leap headfirst into selling. We greet our new customers and move straight to selling a product we like or the company has asked us to push.  This technique makes us just like every other salesperson out there and lets our potential buyer know we have no concern for their given situations. It’s like the car

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Relax, do the footwork

Volume 26/number 28 June 10/17, 2013 by Kelly Kramer For many of us old timers in retail flooring sales, we understand there seems to be no rhyme or reason for sales being up or down. The only times I’m pretty sure will be slow are the last two weeks of August and three weeks after Christmas. Then the traditional spikes in business are before any holiday and when folks figure

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retail education: My Schlüter experience

by Kelly Kramer Well it’s been about 27 years since I took my first job as a retail flooring salesperson. During my initial 17 years I didn’t work or manage a store that sold tile or stone. So when I wrote my first product knowledge book, “Selling Clean,” I had to do very extensive research to write the chapter on those products. It was about that time I started to

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Retail education: Quality takes time

By Kelly Kramer Volume 26/Number 26; May 13/20, 2013 Often in an effort to generate dollars immediately, we forget that selling bottom line and cutting corners to win a bid are harmful to our future. Having gone through the last five years of a downturn economy put many of you in survival mode. That often means lowering margins and believing you had to lower the quality of your work to match

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Retail Education: The phenomenon

Volume 26/Number 25; April 29/May 6, 2013 By Kelly Kramer Earlier this year I encountered a situation that you, as a retailer, may have already had happen to you. Or maybe it will never happen. A customer called me to complain that the carpet we installed nine months ago in her home was getting large spots on it. Only twice before in my career—which has spanned over 25 years—had I seen

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Floor Covering News

Press Release

Couristan bolsters sales team

Fort Lee, N.J.—As Couristan prepares for an explosive 2018 and the launch of several new collections at Surfaces 2018, the company has hired two leading residential floor coverings sales executives

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WF Taylor, Smell Away Solutions form strategic alliance

Overland Park, Kansas—WF Taylor and Smell Away Solutions have established a strategic relationship for Taylor to distribute the Smell Zapper line of odor elimination products throughout the United States. WF

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WFCA, ESR Commercial become partners

Dalton, Ga.—The World Floor Covering Association (WFCA) has developed a new business partnership with ESR Commercial, the country’s largest trade association real estate broker. With more than 35 years of

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