Here at FCNews, we’ve covered the laminate industry pretty closely in the past few months, from our take on the 2009 statistics to the recent articles on pricing constraints. Mill executives have actually lauded our study as the only publication to get the laminate industry right in terms of dollars and units.
So, in honor of our recent laminate focus we felt this blog from Wilsonart was worth a re-post. Though the story it referenced was regarding hardwood visuals, laminate visuals are taking a cue. Thanks for the call out LFJ Skinny!
American Oak Flooring Making a Come Back – The High Pressure Laminate Way!
by TEMPLETON on July 8, 2010
Did y’all happen to catch the “Wood” article that ran in Floor Covering News June 14/21? It said:
Wood sees a return to the king: Oak is back.
With all of the state-of-the-art technology available today, hardwood flooring producers can manufacture just about anything they want. But it seems what many consumers want these days is a return to the basics, and that means oak.
Wilsonart High Pressure Laminate (HPL) Flooring offers many oak designs, including this regal collection. Plus, HPL floors won’t get all scuffed up if you walk on ‘em with yer boots on. What? It’s true. I’m just sayin’…
Meet Hudson, Princeton, Sterling and Tensley, the Noble family. This design series is known for its pedigree and grain-matched texture (known in the industry as EIR). Although the group shares the characteristic cathedral grain of oak, with texture following grain, each individual is unique in its own way.
Hudson and Princeton hail from the Styles collection, and though they share common heritage each is exceptional in its own right. Hudson Noble is the golden child, warm, bright and inviting. Princeton Noble is a little darker; its design is deeper and more introspective with its luscious chocolate tones.
Sterling and Tensely are from the Red Label side of the family. Sterling Noble’s honey-kissed latte coloration accentuates the family tradition of unique personality, adding interest to the oak heritage. Sterling works well with many darker components. Tensley Noble evokes the atmosphere of an afternoon winding down. Known to warm up a room with its presence in glowing tones of goldenrod and aged ginger.
The Noble family shares more than just the ability to please with their ingrained realism. Each design has color-matched beveled edges, a 5″ x 46.5″ dimension and the ability to grace any space with a sense of elegance.
Templeton- out