Dalton—Beaulieu of America is completing its redesign of its website. Slated to launch this January in time for Surfaces and the spring selling season, 
Beaulieu’s new website under the Bliss brand has been in development for several months.
“The entire purpose for this new website is quite simple.” said Patricia Flavin, senior vice president of marketing, Beaulieu. “We want to support our dealers with the best website possible to entertain and educate the floor covering customer about Bliss products and drive them to Bliss dealers to make the sale.”
The new website will bear no resemblance to the current site, as an acknowledgement of the increasingly sophisticated and demanding online consumer for a robust web presentation of products and ideas. “This new site will provide our visitors with a uniquely “blissful” brand experience,” Flavin promised. “It will raise the bar in the flooring category for style, inspiration and information.”
Included in the new site will be a video that will literally walk the visitor through a Bliss home. Product sheets will acquaint the visitor with details about specific styles and colors. It will also host a new Bliss blog and Design Trends team to engage the Bliss brand in a dialog about home décor with the consumer.
Navigating content will be an extensive look at unique Beaulieu proprietary features and benefits, company philosophy and core beliefs about service and community involvement, green leadership, dealer locator and a host of downloadable information for dealers and customers.
Visitors to the Bliss Surfaces Booth S3811 will be invited to take a personal tour of the new website and capabilities.