Formica redesigns, updates website

Home News Formica redesigns, updates website

BARNWELL, S.C.—Formica Flooring has redesigned its website, formicaflooring.com. The new concept was built around the company’s current tagline, “Real looks for real life,” with an emphasis on livability and functionality.

In addition to the family-oriented feel, the site’s features include:

  • a flooring calculator to estimate the number of boxes needed for a specific project;
  • a virtual room designer to help consumers visualize various flooring decors in a home setting;
  • a section for retailers, which consists of a merchandising support page highlighting the Formica Flooring Premier Elite Display, and an image library where dealers can instantly download high-resolution room scenes and logos, and
  • a section for distributors, which offers downloads of useful forms and other informational items.

“The mood of the site is an excellent fit for our product line as laminate flooring has long been praised as the ultimate choice for families and those who value affordability and functionality,” said Fred Giuggio, vice president of the Formica Flooring brand.

For more information, call 800.777.5145 or visit the new site.

Must Read

Happy Feet welcomes three new hires

Chattanooga, Tenn.—Happy Feet International, a producer of luxury vinyl plank and tile headquartered here, welcomed three team members to its management team. Scott Jones,...

NAFCD Annual Convention welcomes new exhibitors

Chicago—The 2022 NAFCD + NBMDA Annual Convention is taking place here November 1–3. During this event, distribution executives will have the opportunity to grow...

Shaw recognized as a ‘Best Employer’ in 2022

Dalton—Shaw Industries has been voted the 2022 "Best of the Best Employer for Industrial Manufacturing" in the Chattanooga Times Free Press’ people’s choice awards....

FCEF partners with Taylor Adhesives

Dalton—The Floor Covering Education Foundation (FCEF) has partnered with Taylor Adhesives, a leader in high-quality flooring adhesives and substrate coatings, to help grow technical...

Mapei’s Brittany Storm named LEED Fellow 2022

Deerfield, Fla.—Mapei Corporation’s sustainability manager, Brittany Storm, has been selected to the 2022 class of LEED Fellows by the U.S. Green Building Council (USGBC)...

Daltile launches Ravel porcelain collection

Dallas—Daltile’s new Ravel glazed porcelain collection of marble and stone looks brings contemporary luxury to a space, creating intimate and comforting elegance, according to...
Some text some message..
X