Mohawk partners with HGTV for premiere issue

Home News Mohawk partners with HGTV for premiere issue

DALTON—Mohawk has partnered with HGTV magazine for its premiere issue, which hit newsstands Oct.r 3. The publication, which offers design and decorating tips, DIY project ideas, as well lifestyle advice, is doing well with HGTV’s loyal viewers.

“We are committed to doing everything we can as a manufacturer to ensure our retailer partners are successful, and that means seeking out high-profile advertising opportunities like this one with HGTV magazine,” said Elise Demboski, vice president of creative at Mohawk. “The premiere issue is generating a lot of excitement and we are taking full advantage of the opportunity to let HGTV magazine readers know that Mohawk can meet all their flooring needs.”

In addition to newsstand sales, more than 50,000 people have already subscribed to HGTV magazine. That number continues to increase each day. Hearst, the parent company for HGTV magazine, says consumers have been asking for a publication like this one for a long time, a magazine that offers practical advice for both the consumer’s home and lifestyle, without painting a picture that feels idealistic or unattainable. Demboski says these same consumers represent Mohawk’s target audience, “making HGTV magazine the perfect publication for Mohawk to partner with and support.”
Promotion leading up to HGTV magazine’s initial launch has been huge. The magazine was, and continues to be, cross-promoted on HGTV during popular programs like “House Hunters” and “Design Star.” On average, HGTV draws 1.3 million viewers, according to HGTV magazine.

Retailers should look for Mohawk’s SmartStrand advertisement in the October/November issue of HGTV magazine, available on newsstands today.

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