Mohawk partners with HGTV for premiere issue

HomeNewsMohawk partners with HGTV for premiere issue

DALTON—Mohawk has partnered with HGTV magazine for its premiere issue, which hit newsstands Oct.r 3. The publication, which offers design and decorating tips, DIY project ideas, as well lifestyle advice, is doing well with HGTV’s loyal viewers.

“We are committed to doing everything we can as a manufacturer to ensure our retailer partners are successful, and that means seeking out high-profile advertising opportunities like this one with HGTV magazine,” said Elise Demboski, vice president of creative at Mohawk. “The premiere issue is generating a lot of excitement and we are taking full advantage of the opportunity to let HGTV magazine readers know that Mohawk can meet all their flooring needs.”

In addition to newsstand sales, more than 50,000 people have already subscribed to HGTV magazine. That number continues to increase each day. Hearst, the parent company for HGTV magazine, says consumers have been asking for a publication like this one for a long time, a magazine that offers practical advice for both the consumer’s home and lifestyle, without painting a picture that feels idealistic or unattainable. Demboski says these same consumers represent Mohawk’s target audience, “making HGTV magazine the perfect publication for Mohawk to partner with and support.”
Promotion leading up to HGTV magazine’s initial launch has been huge. The magazine was, and continues to be, cross-promoted on HGTV during popular programs like “House Hunters” and “Design Star.” On average, HGTV draws 1.3 million viewers, according to HGTV magazine.

Retailers should look for Mohawk’s SmartStrand advertisement in the October/November issue of HGTV magazine, available on newsstands today.

Must Read

Mohawk kicks off National Karastan Month campaign

Calhoun, Ga.—For over 30 years, Mohawk has hosted National Karastan Month for the critical spring selling season. The "Journey Into Savings" event, running until...

FS Builder Resources acquires Leedo Cabinets

The Colony, Texas—FS Builder Resources, a family-owned flooring and interior finishes company, acquired Leedo Cabinets, an American cabinet manufacturer. FS Builder Resources’ acquisition of...

Daltile launches Artefino collection

Dallas, Texas—Daltile recently launched its brand-new porcelain tile collection, Artefino, with three unique sub-collections: Jewel, Vintage and Element. "Professional designers and consumers are expecting the...

Companies ramp up moisture testing tools

When Charity Adeoti first became a flooring installer, she said she didn’t realize how crucial moisture testing was until she experienced it firsthand. “We did...

MSI renovates Atlanta showroom

Austell, Ga.—MSI, a leading supplier of flooring, countertops, wall tile and hardscaping products in North America, has renovated its MSI Atlanta Showroom, located here....

Bjelin launches high-tech wood flooring

Viken, Sweden—Bjelin unveiled its new Slate Collection, a high-tech wood flooring solution. With deep textures and natural color variations, it delivers a cool yet...
Some text some message..
X